we spend our day going through other people's stuff
it can be messy.
a few things we've learned:
communicate & collaborate.
you don't have all of the good ideas.
1
try fast,
learn quickly, lose well.
code isn't permanent
2
not everything is
(nor can be) important.
plan and prioritize
3
users r people 2.
help them, talk to them, make their lives easier
4
control
winning variation
+14%
lift
patterns are a good thing.
you don't have to shouldn't reinvent the wheel (every time)
5
Consistency is one of the most powerful usability principles: when things behave the same, users don’t have to worry about what will happen.
“
”
— Jakob Nielsen
control
losing variation
-8.5%
use of filters
simplify, simplify, simplify.
improve clarity, reduce friction
6
is this important?
ask yourself:
is this helpful?
ask yourself:
is this necessary?
ask yourself:
+3.23%
increase in sales
winning variation
work hard.
it will be rewarding.
a few things we've learned
By clearhead
