Setup Meta Remarketing Ad

Alright everyone — quick recap of where we stand with Spice Garden Restaurant. We've already run multiple ad campaigns for this project, so the website has real visitor traffic. We've also connected the website to Meta using the Pixel code, and it's been tracking every visit and every conversion — meaning we already know who came to the site and who actually completed a table booking.

Now it's time for the next stage: remarketing. We're going to show a dedicated ad to the people who visited our website but did NOT book a table for dinner — basically, give them a gentle reminder with an offer to come back and reserve their table.

And we're going to build this entire campaign from scratch, step by step: create the campaign, choose the right objective, set the budget, build our Custom Audience and Lookalike Audience, and finally design the ad creative itself. Let's get started

Topic : Meta Remarketing Ad Setup

Note : Before going further, lets first check if the meta pixel is successfully connected or not.

For this visit the event manager of your ad account and under the data set, check the page view date.

Create a New Campaign

Start completely fresh — this remarketing campaign is separate from the earlier campaigns we've run for Spice Garden Restaurant.

• Go to Meta Ads Manager → Campaigns → Create.

• Meta will ask you to choose an objective first — we'll do that in the next step.

Select the Campaign Objective

The objective tells Meta what result we actually want from this campaign.

• Choose the "Sales" objective — since our goal is to drive table-booking conversions on the website, not just clicks or views.

• Name the campaign clearly: "SGR – Remarketing – Table Booking Offer."

• Leave Advantage Campaign Budget off for now — we'll set the budget at the ad set level in the next step.

why we didn't pick "Awareness" or "Traffic" here — the answer is that our success metric is a completed booking, so the objective should match that end goal.

Set the Budget & Schedule

Move to the Ad Set level and set how much we want to spend and for how long.

• Budget type: Daily Budget.

• Amount: e.g., ₹500–₹1000 per day.

Schedule: set a start date now, and an end date matching how long the table-booking offer is valid.

Build the Custom Audience — People Who Visited but Didn't Book

This is the heart of remarketing: we build an audience made only of people who visited the Spice Garden Restaurant website but did not complete a table booking. Since the Pixel is already connected and already tracking conversions, we have everything we need to build this audience right now.

• Under Audience, click "Create New" → "Custom Audience."

• Source: Website.

• Pixel: select the Spice Garden Restaurant Pixel (already connected and tracking).

• Event: "All website visitors."

• Retention: 30 days.

• Click "Refine by" → "Exclude people" → add the rule: completed the booking/conversion event.

• Name it: "SGR – Website Visitors – Not Booked – 30 Days."

• Click Create Audience, then select it for this ad set.

Build the Lookalike Audience

Alongside the custom audience, we also build a Lookalike Audience so we can extend our reach to new people who behave similarly to our website visitors.

• Still under Audience, click "Create New" → "Lookalike Audience."

• Source: select the custom audience we just created — "SGR – Website Visitors – Not Booked – 30 Days."

• Location: the city/region Spice Garden Restaurant serves.

• Audience size: 1% (closest match to the source audience).

• Name it: "SGR – Lookalike 1% – Website Visitors."

• Click Create Audience.

Choose Placements

• Leave Placements on "Advantage+ Placements" (automatic) so Meta shows the ad across Facebook, Instagram, and its other placements for the best results.

Design the Remarketing Ad Creative

• Format: Single image or short video of the restaurant's ambience/signature

dish.

• Primary text: "Missed out on Spice Garden Restaurant? Come back and enjoy 15% off your next table booking — limited time only!"

• Headline: "Book Your Table & Save 15%"

• Call-to-action button: "Book Now"

• Website URL: link directly to the restaurant's "Book a Table" reservation page.

Congratulations!

You have successfully completed Setup Meta Remarketing Ad LAB for Spice Garden.

In this LAB, you learned how to:

• How to setup the remarketing campaign

• How to setup the customer audiences

• How to setup the lookalike audiences

Topic : Google Remarketing Ad Setup