Awarness Ad

The Spice Garden Restaurant has successfully created its LinkedIn Company Page and Ad Account. The next step is creating an Awareness Campaign to introduce the restaurant to a professional audience and increase brand visibility on LinkedIn. In this activity, you will create a LinkedIn Awareness Campaign, define the target audience, configure the campaign budget, and publish an advertisement.

Topic : Inorganic Marketing (Paid Ads)

1) Ad Manager Overview & Ad Objectives

2) Auction & Bidding Strategies

3) Awareness Ad Setup on Meta

4) Traffic Ad Setup on Meta

5) Lead Generation Ad Setup on Meta

6) Engagement Ad Setup on Meta

7) AB Testing on Meta

8) Campaign Budget Optimizatin/ Advantage Campaign Budget

9) Commerce Manager | Catalogue Creation  

10) Sales Ad Setup on Meta

11) Payment Setup on Meta and Automation Rules

12) Awarness Ad Setup on LinkedIn

13) Lead Generation Ad Setup on LinkedIn

Objective:

To create a LinkedIn Awareness Campaign that increases brand awareness and reaches the target audience for Spice Garden Restaurant.

Access LinkedIn Campaign Manager

• Log in to LinkedIn Campaign Manager.
• Select the Spice Garden Ad Account.
• Click Create Campaign.

Select the Campaign Objective

• Choose the Brand Awareness objective.
• Review the campaign objective and click Next.

Configure Campaign Settings

Enter the campaign details.
Configure:

• Campaign Name

• Campaign Group

• Campaign Status

• Language

Review the campaign settings before proceeding.

Define the Target Audience

Configure the audience using LinkedIn targeting options. Select appropriate filters such as:

• Location

• Job Title

• Industry

• Company Size

• Skills

• Interests

Review the estimated audience size.

Set the Campaign Budget

Configure the campaign budget by selecting:

• Daily Budget or Lifetime Budget

• Campaign Start Date

• Campaign End Date (Optional)

Review the estimated campaign spend.

Select the Ad Format

Choose an appropriate ad format for the awareness campaign.

Examples:

• Single Image Ad

• Video Ad

• Carousel Ad

Select the format best suited for the campaign objective.

Create the Advertisement

Create the advertisement by adding:

• Campaign Image or Video

• Introductory Text

• Headline

• Description

• Destination URL (if applicable)

Preview the advertisement to ensure it displays correctly.

Review Campaign Settings

Verify the following before publishing:

• Campaign Objective

• Target Audience

• Budget

• Ad Format

• Advertisement Content

Make corrections if required.

Publish the Campaign

• Click Launch Campaign.
• Verify that the campaign has been submitted successfully.
• Monitor the campaign status in Campaign Manager.

Now it's your turn!

Create a LinkedIn Awareness Campaign for Spice Garden Restaurant.

You need to:

• Access LinkedIn Campaign Manager

• Create a Brand Awareness campaign

• Configure campaign settings

• Define the target audience

• Set the campaign budget

• Select the ad format

• Design the advertisement

• Review and launch the campaign

Congratulations!

You have successfully completed Awarness Ad` LAB for Spice Garden.

In this LAB, you learned how to:

• How to create a LinkedIn Awareness Campaign

• How to configure campaign settings in Campaign Manager

• How to target a professional audience

• How to set campaign budgets

• How to create awareness-focused advertisements

• How to publish and monitor a LinkedIn advertising campaign