Lead Generation

After successfully creating a LinkedIn Awareness Campaign, the next step is generating quality leads from potential customers and business professionals. LinkedIn Lead Generation Campaigns use Lead Gen Forms to capture user information directly within LinkedIn, making it easier for users to submit their details without leaving the platform. In this activity, you will create a Lead Generation Campaign for Spice Garden Restaurant to collect enquiries for corporate catering, event bookings, and business partnerships.

Topic : Inorganic Marketing (Paid Ads)

1) Ad Manager Overview & Ad Objectives

2) Auction & Bidding Strategies

3) Awareness Ad Setup on Meta

4) Traffic Ad Setup on Meta

5) Lead Generation Ad Setup on Meta

6) Engagement Ad Setup on Meta

7) AB Testing on Meta

8) Campaign Budget Optimizatin/ Advantage Campaign Budget

9) Commerce Manager | Catalogue Creation  

10) Sales Ad Setup on Meta

11) Payment Setup on Meta and Automation Rules

12) Awarness Ad Setup on LinkedIn

13) Lead Generation Ad Setup on LinkedIn

Objective:

To create a LinkedIn Lead Generation Campaign and configure a Lead Gen Form to collect potential customer and business enquiries.

Access LinkedIn Campaign Manager

• Log in to LinkedIn Campaign Manager.
• Select the Spice Garden Ad Account.
• Click Create Campaign.

Select the Campaign Objective

• Choose the Lead Generation campaign objective.
• Click Next to continue.

Configure Campaign Settings

Enter the campaign details.

Configure:

• Campaign Name

• Campaign Group

• Campaign Status

• Language

Save the campaign settings.

Define the Target Audience

Select the appropriate audience based on:

• Location

• Industry

• Job Title

• Company Size

• Skills

• Interests

Review the estimated audience reach.

Set Budget and Schedule

Configure the campaign budget.

Select:

• Daily Budget or Lifetime Budget

• Campaign Start Date

• Campaign End Date (Optional)

Create the Advertisement

Choose an appropriate ad format.

Add:

• Image or Video

• Introductory Text

• Headline

• Description

• Call-to-Action (CTA)

Examples:

• Book Corporate Catering

• Enquire Now

• Contact Us

• Learn More

Preview the advertisement.

Create the LinkedIn Lead Gen Form

Create a new Lead Gen Form.

Configure the form by adding:

• Form Name

• Introduction

• Privacy Policy URL

• Thank You Message

Select the information to collect:

• Full Name

• Email Address

• Phone Number

• Company Name

• Job Title (Optional)

Save the Lead Gen Form.

Review and Launch the Campaign

Verify the following:

• Campaign Objective

• Audience

• Budget

• Advertisement

• Lead Gen Form

Click Launch Campaign to publish the advertisement.

Now it's your turn!

Create a LinkedIn Lead Generation Campaign for Spice Garden Restaurant.

You need to:

• Create a Lead Generation campaign

• Configure campaign settings

• Define the target audience

• Set the campaign budget

• Design the advertisement

• Create a LinkedIn Lead Gen Form

• Review and launch the campaign

Congratulations!

You have successfully completed Lead Generation LAB for Spice Garden.

In this LAB, you learned how to:

• How to create a LinkedIn Lead Generation Campaign

• How to configure campaign settings and audience targeting

• How to create and attach a LinkedIn Lead Gen Form

• How to collect customer and business enquiries through LinkedIn

• How to publish and manage a lead generation campaign