Conversion Tracking & UTM Setup

After optimizing social media content and analyzing engagement, the next step is measuring how users interact with the Spice Garden website after clicking on marketing campaigns. Conversion Tracking helps measure important customer actions, while UTM Parameters help identify the source of website traffic. In this activity, you will connect the Spice Garden website with Meta for conversion tracking and create UTM parameter links to measure campaign performance.

Topic : Conversion Tracking & UTM

1) Connecting Website and Meta using Pixel Code

2) Goal or Conversion Tracking

3) UTM Parameter

Objective:

To configure Meta Conversion Tracking for the Spice Garden website and create UTM parameter links for tracking marketing campaigns.

Connect the Website with Meta

Open Meta Business Suite and navigate to Events Manager.

Verify that the Meta Pixel is connected to the Spice Garden website.​

If required, connect the website using:

• Meta Pixel

• WordPress Plugin

• Google Tag Manager

Ensure the website is successfully connected.

Verify the Meta Pixel

Open the Spice Garden website.

Use Meta Pixel Helper (Chrome Extension) to verify that the Meta Pixel is firing correctly.

Check that:

• Pixel is Active

• Page View Event is Detected

• No Errors are Reported

Record your observations.

Configure Conversion Events

In Events Manager, review or configure conversion events for important customer actions.

Examples:

• Page View

• Contact Form Submission

• Table Reservation

• Online Food Order

• Click-to-Call

Verify that the selected events are available for tracking.

Test Conversion Tracking

Perform a sample action on the Spice Garden website.

Examples:

• Submit the Contact Form

• Click the Call Button

• Complete a Table Reservation

Verify that the event is recorded in the Test Events section of Events Manager.

Understand UTM Parameters

Review the purpose of UTM parameters and how they help identify the source of website traffic.

Understand the following parameters:

• utm_source

• utm_medium

• utm_campaign

• utm_content

• utm_term

Discuss when each parameter should be used.

Build a UTM Parameter Link

Create a campaign tracking URL for the Spice Garden website.

Include:

• Website URL

• Campaign Source

• Campaign Medium

• Campaign Name

• Campaign Content (Optional)

Example:

• Source: Facebook

• Medium: Social

• Campaign: Weekend Offer

Generate the complete UTM link.

Test the UTM Link

Open the generated UTM link in a browser.

Verify that:

• The website opens correctly.

• All UTM parameters are included in the URL.

• The visit is recorded in Google Analytics.

Document the Tracking Setup

Prepare a tracking sheet containing:

• Conversion Events Configured

• Meta Pixel Status

• UTM Campaign Name

• UTM Link

• Campaign Objective

Save the document for future campaign tracking.

Now it's your turn!

Configure conversion tracking and create UTM parameter links for the Spice Garden website.

You need to:

• Connect the website with Meta

• Verify the Meta Pixel installation

• Configure conversion events

• Test conversion tracking

• Create a UTM parameter link

• Test the UTM link

• Document the tracking setup

Congratulations!

You have successfully completed Conversion Tracking & UTM Setup LAB for Spice Garden.

In this LAB, you learned how to:

• How to connect a website with Meta for conversion tracking

• How to verify Meta Pixel installation

• How to configure and test conversion events

• How UTM parameters help track marketing campaigns

• How to create and test UTM parameter links

• How to monitor campaign performance using tracking data

Topic : Inorganic Marketing (Paid Ads)

1) Ad Manager Overview & Ad Objective

2) Auction & Bidding Strategies

3) Awareness Ad Setup on Meta

4) Traffic Ad Setup on Meta

5) Lead Generation Ad Setup on Meta

6) Engagement Ad Setup on Meta

7) AB Testing on Meta

8) Campaign Budget Optimizatin/ Advantage Campaign Budget

9) Commerce Manager | Catalogue Creation

10) Sales Ad Setup on Meta

11) Payment Setup on Meta and Automation Rules

12) Awarness Ad Setup on LinkedIn

13) Lead Generation Ad Setup on LinkedIn