Should you use Social Media Buttons?
Why Social Media Buttons
Because we want people to share our content
Of course making it easy is the goal
Everyone else has them right!
Tracking
Social media buttons help social sites track you around the web
People are much more attuned to being tracked
Social proof right?
They provide social proof for your content
On many sites they are simply a vast wasteland of no clicks
Articles have 22,000 views and not a single social vote
But they're part of Social Strategy?
No they aren't they're a way to fool yourself in to thinking you have a social strategy
Social media strategy is:
- excellent content
- serious networking
- constant engagement
What about Mobile?
All that speed stuff x10 and the extra weight adds to bandwidth
Often take 2 clicks to activate
And the buttons are small
Then you have to type in passwords on your device
Increased Sharing
A number of sites have reported increased sharing when they removed social buttons
