technology Standards

Why Should Target  participate in the standards Community?

• Shape technologies important to Target's current and future success
  
  
• Topple de facto technology monopolies that use non-standard APIs, protocols, and platforms to gain an edge
  
  
• Establish Target as a forward-thinking tech leader
  
  
• Forge strategic partnerships with a wide array of hardware and software companies
  
  
• Increase the distribution and utilization of Target content
  

What Have standards Done for us?

Here are two examples of new standards that will benefit Target:

Web RTC

requestAutocomplete

Product Impact of standards

Standardization would allow developers to easily integrate Target content within our guests' favorite apps and browsers

Product Impact of Standards (Cont.)

Standards would enable the platforms our guests use daily to seamlessly include our content within high-traffic user flows

Product Impact of Standards (Cont.)

Standardization != Brand Irrelevance

• We do not benefit from our content being difficult to integrate and display in apps, sites, and platforms.
  
  
• We can either fight a de facto monopoly (popular product APIs) with our own,
  
  
• Establish Target as a forward-thinking tech leader
  
  
• Forge strategic partnerships with a wide array of hardware and software companies
  
  
• Increase the distribution and utilization of Target content

How Can Target Participate?