Creating valuable WordPress products and services

BUILD IT RIGHT,
AND THEY WILL COME

IT TOOK ME YEARS TO LEARN HOW TO BUILD MY FIRST WORDPRESS PRODUCT...

FIRST, I WORKED IN IT, THEN AT AN AGENCY, THEN AS A FREELANCER...

... AND THEN I STARTED BUILDING FREE PLUGINS.

MY IDEAS DIDN'T REVOLUTIONIZE ANYTHING...

...BUT THEY DID SOLVE PROBLEMS, AND PEOPLE LIKED THEM.

SO I BUILT PRO VERSIONS.

...AND EVENTUALLY A BUSINESS.

MANY HAVE ANd MANY WILL...

SUCCEED

IN THE WORDPRESS INDUSTRY

HOW DO YOU DEFINE SUCCESS 

IN BUSINESS?

Just YOURSELF?

A SMALL NUMBER OF FOLKS?

an ENTIRE COMPANY?

KNOW YOUR 

WHY

THE BOTTOM LINE IS

SET YOUR 

AND ALWAYS 

GOALS

KNOW YOUR MARKET:

WP: AN ESTABLISHED LEADER

WP: A BIG PIECE OF THE PIE

Interesting StatISTICS

  • 48% of Technorati’s Top 100 Blogs Are Managed With WordPress

  • 74.6 Million Sites Depend on WordPress

  • 56 LANGUAGE Translations of WordPress

  • WordPress Is Most Popular With Business Websites

59 percent of very small businesses still don’t have a website.

Source: http://www.bizjournals.com/phoenix/blog/techflash/2015/09/godaddy-majority-of-very-small-businesses-still.html

A LOOK A FEW WP BUSINESSES

COMPANY  DESCRIPTION
Automattic - $45m in 2012 Hosting/Products
WP Engine - $120m valuation Managed Hosting
Gravity Forms - $5m+/year Products
Yoast - $2m+/year Products/Services
WP Rocket - $90k / month Product
WP Popup Maker - $2k / month Product

WHAT DO YOU 

SELL?

PRODUCTS?

SERVICES?

  • Themes
  • Plugins
  • Tools 
  • Development
  • Design
  • Consulting
  • Optimization
  • Support

FIND YOUR NICHE

WHAT's YOUR

IDEA?

BEAT UP YOUR IDEA

WHO WON THE FIGHT?

THE IDEA?

BUILD YOUR

BRAND

Give Branding:  v1

Give Branding:  v2

Give Branding:  v3

Give Branding:  v4

NEVER SETTLE

PAY ATTENTION TO DETAIL

Don't Do it yourself if you can't

Minimum Viable Product

MVP

KEYS TO A SUCCESSFUL MVP 

  • Focus on the simple implementation of your product
  • Start with a minimal set of features
  • Release and listen to your users

VALIDATE YOUR MVP

  • Products solve problems. Does your MVP solve the initial problem?
  • Question everything.
    • Does it make sense to launch now? 
    • Pros / Cons of now vs later
    • ROI of now vs later
  • Never stop iterating

QUALITY DEVELOPERS

  • Facebook WordPress Groups (AWP + WordPress Freelancers)
  • Local WordPress/PHP Meetups
  • WordCamps like this one!

 

QUALITY DESIGNERS

  • Dribbble.com
  • Behance.net
  • Envato Studio & 99designs (proceed with caution)

NEED HELP?

JUST ALWAYS REMEMBER...

YOU CAN

DO IT!

@innerwebs

THANK YOU!

PHOTO CREDITS

  • StartupStockPhotos - http://startupstockphotos.com/

  •  https://s3.amazonaws.com/StartupStockPhotos/20140808_StartupStockPhotos/82.jpg

  • FreePik http://freepik.com

  • http://www.freepik.com/free-photo/meeting-around-the-desk_756218.htm

  • http://www.officelovin.com/wp-content/uploads/2015/03/20150226-London-Soho-19.jpg

Built it Right, And They Will Come - Presentation by Devin Walker

By Devin Walker

Built it Right, And They Will Come - Presentation by Devin Walker

Solutions that solve real world problems start with an idea; but not just any idea, a good one. How you build and iterate upon that idea is what ultimately determines its success or failure. WordPress is an excellent platform for entrepreneurs. It powers more than 30% of the internet, is flexible for beginners to developers, and has a bright future. Thus, it serves as an excellent springboard to launch new, exciting, and profitable solutions. Whether it be in themes, plugins, SaaS, or services, there’s plenty of room for innovation and disruption. Learn how you can take advantage of WordPress’s popularity and flexibility to enter the market faster, with less investment, and more opportunity. The session examines our unique industry and how you can build a successful business creating solutions for WordPress. We will review real world success stories, how to take advantage of your strengths and weaknesses, and the basics of launching a successful product or service in the WordPress space.

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