Devin Walker
WordPress Developer and Entrepreneur
Creating valuable WordPress products and services
IF YOU BUILD IT RIGHT,
THEY WILL COME
DiSCUSSION OUTLINE
Why WordPress?
Examples of Successful Businesses
Building Your Business
The MVP Approach
WP: AN ESTABLISHED LEADER
WP: A BIG PIECE OF THE PIE
Interesting WP StatISTICS
-
48% of Technorati’s Top 100 Blogs Are Managed With WordPress
-
30%+ of the internet runs on WordPress
-
80+ Million Sites RUN on WordPress
-
56 LANGUAGE Translations of WordPress
-
WordPress Is Most Popular With Business and nonprofit Websites
59 percent of small businesses still don’t have a website.
Source: http://www.bizjournals.com/phoenix/blog/techflash/2015/09/godaddy-majority-of-very-small-businesses-still.html
MANY HAVE ANd MANY WILL...
SUCCEED
IN THE WORDPRESS MARKET
HOW DO YOU DEFINE SUCCESS
IN BUSINESS?
Just YOURSELF?
A SMALL NUMBER OF FOLKS?
A LARGE COMPANY?
KNOW YOUR
WHY
SET YOUR
GOALS
PRODUCTS?
SERVICES?
- Themes
- Plugins
- SaaS
- Tools
- Hosting
- Development
- Design
- Maintenance
- Security
- Consulting
- Optimization
- Support
DECIDE WHAT TO SELL
FIND YOUR NICHE
WHAT's YOUR
IDEA?
VALIDATE YOUR IDEA
Expressing Functionality before build
- Functional Specs
- Wireframes
- Concepts
Wireframing Tools of Choice
WordPress Admin Wireframing Made Easy
GET STARTED
BUILDING
GET THE HELP YOU NEED TO
SUCEEED
QUALITY DEVELOPERS
- Facebook WordPress Groups (AWP + WordPress Freelancers)
- Local WordPress/PHP Meetups
- WordCamps like this one!
QUALITY DESIGNERS
- Dribbble.com
- Behance.net
- Envato Studio & 99designs (proceed with caution)
NEED HELP?
https://learntocodewith.me/posts/code-for-free/
BUILD YOUR
BRAND
Give Branding: v1
Give Branding: v2
Give Branding: v3
Give Branding: v4
Successful Branding
- Iterate on the design
- Get feedback from your peers, friends, mentors and advisors
- Pay close attention to detail
Minimum Viable Product
MVP
KEYS TO A SUCCESSFUL MVP
- Focus on the simple implementation of your product
- Start with a minimal set of features
- Release and listen to your users
VALIDATE YOUR MVP
- Products solve problems. Does your MVP solve the initial problem?
- Question everything.
- Does it make sense to launch now?
- Pros / Cons of now vs later
- ROI of now vs later
- Never stop iterating
JUST ALWAYS REMEMBER...
YOU CAN
DO IT!
@innerwebs
THANK YOU!
If You Built it Right, And They Will Come - Presentation by Devin Walker 2018
By Devin Walker
If You Built it Right, And They Will Come - Presentation by Devin Walker 2018
Solutions that solve real world problems start with an idea; but not just any idea, a good one. How you build and iterate upon that idea is what ultimately determines its success or failure. WordPress is an excellent platform for entrepreneurs. It powers more than 30% of the internet, is flexible for beginners to developers, and has a bright future. Thus, it serves as an excellent springboard to launch new, exciting, and profitable solutions. Whether it be in themes, plugins, SaaS, or services, there’s plenty of room for innovation and disruption. Learn how you can take advantage of WordPress’s popularity and flexibility to enter the market faster, with less investment, and more opportunity. The session examines our unique industry and how you can build a successful business creating solutions for WordPress. We will review real world success stories, how to take advantage of your strengths and weaknesses, and the basics of launching a successful product or service in the WordPress space.
