Creating valuable WordPress products and services

IF YOU BUILD IT RIGHT,
THEY WILL COME

DiSCUSSION OUTLINE

Why WordPress?

Examples of Successful Businesses

Building Your Business

The MVP Approach

 

WP: AN ESTABLISHED LEADER

WP: A BIG PIECE OF THE PIE

Interesting WP StatISTICS

  • 48% of Technorati’s Top 100 Blogs Are Managed With WordPress

  • 30%+ of the internet runs on WordPress

  • 80+ Million Sites RUN on WordPress

  • 56 LANGUAGE Translations of WordPress

  • WordPress Is Most Popular With Business and nonprofit Websites

59 percent of small businesses still don’t have a website.

Source: http://www.bizjournals.com/phoenix/blog/techflash/2015/09/godaddy-majority-of-very-small-businesses-still.html

MANY HAVE ANd MANY WILL...

SUCCEED

IN THE WORDPRESS MARKET

HOW DO YOU DEFINE SUCCESS 

IN BUSINESS?

Just YOURSELF?

A SMALL NUMBER OF FOLKS?

A LARGE COMPANY?

KNOW YOUR 

WHY

SET YOUR 

GOALS

PRODUCTS?

SERVICES?

  • Themes
  • Plugins
  • SaaS
  • Tools 
  • Hosting
  • Development
  • Design
  • Maintenance
  • Security
  • Consulting
  • Optimization
  • Support

DECIDE WHAT TO SELL

FIND YOUR NICHE

WHAT's YOUR

IDEA?

VALIDATE YOUR IDEA

Expressing Functionality before build

  • Functional Specs
  • Wireframes
  • Concepts

Wireframing Tools of Choice

WordPress Admin Wireframing Made Easy

GET STARTED

BUILDING

GET THE HELP YOU NEED TO

SUCEEED

QUALITY DEVELOPERS

  • Facebook WordPress Groups (AWP + WordPress Freelancers)
  • Local WordPress/PHP Meetups
  • WordCamps like this one!

 

QUALITY DESIGNERS

  • Dribbble.com
  • Behance.net
  • Envato Studio & 99designs (proceed with caution)

NEED HELP?

https://learntocodewith.me/posts/code-for-free/

BUILD YOUR

BRAND

Give Branding:  v1

Give Branding:  v2

Give Branding:  v3

Give Branding:  v4

Successful Branding

  • Iterate on the design
  • Get feedback from your peers, friends, mentors and advisors
  • Pay close attention to detail

Minimum Viable Product

MVP

KEYS TO A SUCCESSFUL MVP 

  • Focus on the simple implementation of your product
  • Start with a minimal set of features
  • Release and listen to your users

VALIDATE YOUR MVP

  • Products solve problems. Does your MVP solve the initial problem?
  • Question everything.
    • Does it make sense to launch now? 
    • Pros / Cons of now vs later
    • ROI of now vs later
  • Never stop iterating

JUST ALWAYS REMEMBER...

YOU CAN

DO IT!

@innerwebs

THANK YOU!

If You Built it Right, And They Will Come - Presentation by Devin Walker 2018

By Devin Walker

If You Built it Right, And They Will Come - Presentation by Devin Walker 2018

Solutions that solve real world problems start with an idea; but not just any idea, a good one. How you build and iterate upon that idea is what ultimately determines its success or failure. WordPress is an excellent platform for entrepreneurs. It powers more than 30% of the internet, is flexible for beginners to developers, and has a bright future. Thus, it serves as an excellent springboard to launch new, exciting, and profitable solutions. Whether it be in themes, plugins, SaaS, or services, there’s plenty of room for innovation and disruption. Learn how you can take advantage of WordPress’s popularity and flexibility to enter the market faster, with less investment, and more opportunity. The session examines our unique industry and how you can build a successful business creating solutions for WordPress. We will review real world success stories, how to take advantage of your strengths and weaknesses, and the basics of launching a successful product or service in the WordPress space.

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