Evaluation Q.2

What is Synergy?

Synergy is where two products or companies combine to make a video, and use the video as a platform to give them success in their respective areas.

Aspects of the video which link with the digipak and advertisement

As you can see clearly the main synergy of the video which links with my digipak and advertisement is the artist himself as he is featured in the whole of the music video. He is featured as a singer and as a character taking part in his own narrative.

As well as that, the colour correction are similarly based as I have chosen to take down a lot of the saturation as we wanted our video to be a representation of a depressed and dark scenery in order to present the lyrics effectively.

The music video itself is very gloomy and ironic so therefore I've challenged the conventions of the Indie genre and presented a digipak and advertisement that is simple yet indulging and very appealing to look at 

How have I used Synergy?

 I have placed a reasonable mid shot of my artist as he is covering most of the space. I have made sure my artist is making eye contact as he is a debut singer so there needs to be a direct mode of address in order to engage with the audience. I have used a similar font to present the name of the album. This font stands out as the colour white breaks the correction of the black and white image making the product  easily identifiable.

With my advertisement, the smaller image of the front cover merges well with the white background, allowing the album cover to really stand out. I have included the 2 top music review companies and the music company following an itunes logo. Three different types of font to present the artists album allows the advertisement to look appealing for our audience.

How successful is my use of Synergy and will my target audience be attracted to them?

I think my use of synergy has been reasonably successful as I have tried my best to follow the Indie genre. Choosing a dark and gloomy colour scheme to present my Indie Artist. The style of the image and layout is not too flashy or too complex, it simply presents my artist with very serious eye contact in order to show to the audience that this album will be the best thing they've listened too. The Indie genre mainly focuses on the artist and nothing else that is why I have included images of him at every chance I got. 

I think my target audience would very much be pleased with the design of my ancillary  products as they will see the seriousness in this album as the image is well suited, the name of the album sounds interesting, the colour scheme is not too complex and looks appealing. Finally, his good looks would grab and attract attention from female fans.