Edan Gelt
I am an award winning, innovative, energetic, highly creative and consumer-centric communications and marketing leader with successful results in increasing sales and traffic.
Brand
Yourself
on a Budget
by Edan Gelt, CMD MBA
About Edan Gelt
Award winning Marketing Executive, currently serving as a fractional CMO.
25-Years of Experience
Entrepreneur
What is a Brand?
A Brand is...
A person's PERCEPTION of a product, service, experience, or organization
What is Branding?
Branding is...
the overall experience of the public when interacting with a business - as a client, customer, social media follower, or mere observer. This can include design, brand voice, symbol, tagline, name, logo, experience.
Developing YOUR Brand
What does your client value?
How do you make them the hero?
What is your vision?
Identify the WHY you do what you do, not WHAT you do.
Create Your Brand
- Design a Logo
- Craft a Mission Statement
- Use consistent imagery
Take your Brand and Get Social!
Social Channels
Pick channels where your target market is, you don't have to be on all (but you must be on google)!
- Google - google my business
- YouTube
- SnapChat
- TikTok
- Vimeo
- and more.
Create Collateral
Traditional Collateral
- Business Cards
- Brochures
- Notepads
- Calendars
- Mailers
- Note Cards
- Swag
deck
By Edan Gelt
