Transport Strategy 2020
Prepared for Russell Spink
by Duncan Dibble, Account Director at Eleven
Your Landscape.
This autumn, you will be publishing the region’s first transport strategy for public consultation.
You need a reliable and experienced agency to produce an executive summary of your strategy; an accessible, compelling, attractive and easy to understand document which is consistent across a range of channels and launch assets.
This document needs to be understood by the prime minister and your next-door neighbour.
We make it easy and enjoyable for you to work with us.
Creative.
Working processes.
Right at the start of the project we will meet with you for a kick-off meeting straight away.
We would use this time to gather feedback on our ideas within this proposal.
We’d also fully immerse ourselves within your vision and the strategy, gather insight, and agree the service level agreement and milestones for the project.
Armed with the feedback from our original concepts and the insight we have gathered, we can start to shape your document; firstly by completing the concepts.
Then we'll create the first full draft for review, working iteratively until we get it right.
Budget.
Rate (per hour) | Quantity | Sub-Total | |
---|---|---|---|
Project Management | £65 | 10 | £650 |
Content Development | £65 | 60 | £3,900 |
£4,550 |
24pp document
Includes all graphics, infographics.
Brochure.
Rate (per hour) | Quantity | Sub-Total | |
---|---|---|---|
Project Management | £65 | 10 | £650 |
Content Development | £65 | 60 | £3,900 |
£4,550 |
2 minute motion graphic
5 x social images
5 x web banners
Motion Graphics & Social Assets.
What's included?
Brochure
// Up to 7 rounds of amends.
// Kick off meeting attendance.
// Stock imagery.
// Digital version (like this document).
Motion Graphic
// music and voice over
// sliced up for social promotion
// three rounds of amends
Timelines
- Late July/early August: Initial drafts of the strategy received from consultants
- Thursday, 22 August: Final draft of the strategy received from consultants
- Monday, 9 September: TfSE Senior Officer Group meeting (officer sign-off – soft copy)
- Thursday, 19 September: TfSE Board meeting (board approval – soft copy)
- Thursday, 10 October: Transport strategy VIP and media launch
People / Resources.
Liz Donaldson
Project Manager
Alex Jones
Senior Creative
Mark Critchley
Senior Artworker
Duncan Dibble
Account Director
Thank you.
TFSE Strategy 2020
By eleven
TFSE Strategy 2020
- 720