Erik Ralston
Co-Founder at Fuse Accelerator
DESIGN THINKING
Instant Engineering for Any Idea
Erik Ralston
Co-Founder & CTO, Soundbite.AI
INTRODUCTIONS
AVOIDING AI APOCALYPSE
DESIGN THINKING
Enterprise Trends Lag Behind Consumer Tools by 3-5 Years
In 2020, a Majority of Americans Have Listened to Podcasts
Who Wants to be a...
Scientist
Technologist
Engineer
Mathematician
Designer?
You're
Good At
You
Like
World
Needs
Your
Best
Future
Your Hobby
Well-Paying Grind
Under-Paying
Contentment
WTF is ?
DESIGN THINKING
PROBLEM-SOLVING
TEAM-BUILDING
BRAINSTORMING
Reality
Technology
Humanity
Design Thinking
Science
Engineering
Psychology
Sociology
Art
History
Literature
*Reality is Just Applied Math
*
HUMANS
DOING WHAT HUMANS
DO BEST
SURVIVING
The Robot Apocalypse
1001101001011011010010111010110101
STRONGER
FASTER
SMARTER
?
Empathy
Creativity
Accountability
EMPATHY
SYNTHESIS
ABSTRACTION
ANALYSIS
vs
human
human
human
human
human
human
All
Creativity
is
Remixing
ENGINEERING
I Guess, But For Human People
Stanford Design School
Design Thinking
EMPATHIZE
DEFINE
IDEATE
PROTOTYPE
TEST
MOBILE APP DESIGN
1) EMPATHIZE
USER RESEARCH INTERVIEWS OBSERVATION
YOU!
PICK ONE SUbJECT AND SPEND 5 MINUTES ONLY ASKING QUESTIONS!
2) DEFINE
PERSONAS PROBLEMS
What's a Persona?
Values
Goals
Challenges
Objections
"Problem"
IN THE REAL WORLD WE WOULD VALIDATE ASSUMPTIONS!
WHAT IS YOUR PROBLEM?
Discuss for 5 minutes, Then Pick! Each Team Tell Us!
3) IDEATE
BRAINSTORM SOLUTIONS
BRAINSTORMING
WHY IS YOUR PROBLEM A PROBLEM?
START BRAINSTORMING! 5 Minutes
AFFINITY MAP
GROUPING
A
a
B
b
b
C
c
AFFINITY MAP
A
a
B
b
b
C
c
PRIORITIZATION
A
a
B
b
b
C
c
VOTING
Only Necessary If There is No Clear Winner
WHAT WOULD BE A SOLUTION TO YOUR TOP PROBLEMS?
START BRAINSTORMING! 5 Minutes
INSIGHT
PROBLEM SOLUTION
EACH TEAM WILL TELL US IN THIS FORMAT
4) PROTOTYPE
JOURNEY
WIREFRAME
*This Part Requires Psychology, Art, and Other Skills We Don't Have Time To Cover
DO YOUR BEST!
*
10 MINUTES TO UNDERSTAND FOR YOUR GROUP
5) TEST
PROTOTYPE
DEMONSTRATION
10 MINUTES MORE TIME
DEMOS
WHAT DID WE JUST LEARN?
SURVIVING
The Robot Apocalypse
DESIGN THINKING
Instant Engineering for Any Idea
ENGINEERING
DESIGN
MANAGEMENT
WTF is ?
DESIGN THINKING
GROUP PROJECTS
ART & WRITING
CREATIVE WORK
WHERE CAN YOU USE IT?
human
Thank
You
Design Thinking - Instant Engineering for Any Idea
By Erik Ralston
