“Music is the only industry in which after you pay off the mortgage, the bank still owns the house.”

U.S Senator Orrin Hatch (R-UT) ¹

What is the future of music streaming?

Enter:

Our model is scalable and runs more efficiently than incumbents

In a world where everything has become a commodity, Matter created a platform where the rarest thing is inherent in the identity of the platform: authenticity.

Our vision sets us apart

Artists want transparency

Matter

For the Culture

What is the future of music streaming?

Enter: Matter

Our model is scalable and runs more efficiently than incumbents

Matter can actually pay labels and artists more, giving them a massive financial incentive to use Matter’s platform rather than established incumbents.

Our engagement to consumption funnel is frictionless. 

By removing vulnerability of COGS for high activity users, Matter is able to capture billions in untapped music market share through its simplistic approach for social and commerce verticals.

We’ve been able to build the perfect platform by listening to what people really want. The bands, rappers, producers, engineers, designers, managers, promoters, labels, and fans who have been neglected until now.

Our vision sets us apart

In a world where everything has become a commodity, Matter created a platform where the rarest thing is inherent in the identity of the platform: authenticity.

People desire to be a part of the next big thing, the next cultural wave. By serving the independent artist: the trendsetter, the renegade, the person who lives on the edge of what is possible, we create a relationship between the listener and the artist that pushes the boundaries of what we know.

By focusing on the future and creating a platform that allows people to explore, we create a community that not only works, but has never existed before.

Current platforms created a set of consumer behaviors that accelerated fragmentation. We all have an individualized desire to find something that appeals to us.

Matter disrupts the current industry

Matter built a platform for an underserved market segment that is poised to become much larger.

By making it profitable for the vast majority of creators, no incumbent can directly compete.

In doing so, we eliminated opaque supply chains, rent seeking actors, and exploitative agents.

Core Addressable Market

Our initial artist
base has...

30m monthly

streams on Spotify

We are targeting the “stickiest” genres with the highest rates of streaming, engagement, and consumer spending habits:

Hip-Hop/Rap and EDM.

3m followers

on Soundcloud

1.5m followers

on Twitter following

4.5m followers

on Instagram

Artist engagement

Artist base

— 60% US

— 35% European

— 5% other

Artist growth on closed Alpha

Engagement

— average time spent on  platform has been  30% higher than leading competitors

— average pages viewed per session = 29.3

7 day k factor = 1.7 with

only 183 artist invites sent

TAM was based on US statistics, disregarding our  strong initial traction in foreign markets

*Break even point = 0.024667% = 26,000 users

0.5% of our core addressable US market represents the conversion of  ⅙ the people who follow our initial artists on Soundcloud.

Matter Makes Streaming Profitable

Furthermore, based on the initial artist onboarding and the velocity of new artists signing on to the platform, 2.5% is accomplishable within the first year.

This limited outreach to artists and their participation not only reflects loyalty to the platform, but the scale of the market opportunity and our ability to capitalize.

Profit
Potential

As streaming consumption increases, incumbents are unable to absorb increasing licensing costs.

If music consumption trends continue (8.96% YOY), current industry leaders will be vulnerable to a company that can offer a more expansive product with lower price points.

Ignoring SG&A costs and focusing on our most fundamental business activity, we can effectively double the margin's of industry leaders, regardless of product pricing.

Of the 71% of Americans who do not use music streaming, 55% cited high subscription costs as the number one reason.

Available non-core Growth Strategies

We convert high activity users into fuel for what will be the highest volume music commerce market in the world.

Matter’s platform analytics support high daily activity for its users who spend 83 minutes per day listening to music. Because their cost of goods is agnostic to user activity, Matter is able to broaden product scope to make even more money.

Matter’s community-first approach enables the company to enter adjacent verticals, driving platform revenue and increasing monetization opportunities for creators, thus further establishing a deeper wedge between us and our competitors.  

Blockchain driven efficiency

Data Ownership

Transparency

Scalability

Reduced Cost
​Servers

Payment Processing
Options

Security

Global Reach

Internet 2.0

Congressional
Support

Our blockchain platform allows best in-class:

The platform

Here’s the full functionality

Paul Meed:           CEO

Created and sold his cryptocurrency trading firm, then got over 5 million streams with his first releases as an independent artist

Ryan Klaus:             COO

Team building, organizational development, and sales experience. 1 successful exit

Josh Pan:       Creative Director

MBA graduate and active musician signed to OWSLA, a top electronic label founded by Skrillex. Hear his music on EA’s Fifa 19.

Boris Adimov:       CTO

Years of experience building and shipping promotional websites, complex services, startups and mobile apps.

Bogdan Kovtun:
VP of Engineering

With over 20,000 career hours spent as a backend developer, he is practically a machine himself

Here’s who we are

Tigran Tumasov:
Product Manager

Exceptional productivity and problem solving skills combined with outside-the-box thinking to design the best possible product

We are raising
$4 million

$4 million brings
Matter past product market fit

— Full time engineering team

— Product Marketing

— Team development

— Office

— 2 strategic hires: VP of music

and Senior UI/UX developer

— Business and            liability insurance

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