Satzspiegel

Print Area / Safe Area (layout)

Fixed space for text and images

On a page provides order to the reader

and structures the whole magazine

Pieler Anna / dm141555 - Gabriela Lucano / dm141575

Layout:

Is the arrangement of text and image elements in relation to:

the space that they occupy
a general aesthetic scheme

The position of these elements will define how the content is read and viewed by the readers

Layout could also be called the management of form and space, and is used to control or order information

The layout also involves the grid, structure, hierarchy and specific measurements

A layout is guided by a series of invisible lines, it only becomes “visible”(or noticeable) over a sequence of pages

Example of centralised layout:

Layout:

Important to consider for a layout:

purpose of publication
intended audience
format characteristics (printing method)
print finishing specifications (binding)

The golden section:

Forms the basis for paper sizes

Its principles can be used to get balanced and proportioned designs, but it doesn’t work on all formats

The grid:

Is the method of positioning and containing the elements of a design in order to facilitate the design decisions and can guide the layout decisions

Grids have varying degrees of complexity

Can provide for a vast number of design and positioning possibilities

‘The reduction of the number of visual elements used and their incorporation in a grid system creates a sense of compact planning, intelligibility and clarity, and suggests orderliness of design. The orderliness lends added credibility to the information and induces confidence.’ Josef Müller-Brockmann

1. The symmetrical grid:

The grid from the verso page will be a mirror image of the recto page

Gives two equal inner/outer margins

Provides a sense of balance across a double-page