Analytics Demo
Top of funnel optimisation
Intent of weekend vs weekday leads
- pathetic leads don't affect the distribution of intent values
- there is little difference in intent values no intent, low and high for weekend and weekdays leads
- weekdays leads have somewhat higher number of medium intent values
- weekday leads have higher priority than weekend ones
Rate of Scheduling vs Intent
Mark: I’m curious if low intent people are consuming a lot of space on calendars.
Lead intent classifier
Lead Intent API
POST "https://analytics-staging.toptal.net/api/v2/lead_intent"
> {
> "situation": "defined_project",
> "open_for_remote": "yes",
> "ready_to_start": "not_sure"
> }
< { "lead_intent": 2 }
Add lead intent to companies.csv
Engagements with non-standard payment terms
Lists all companies and engagements with non-standard terms
Factorable Amount - a rough calculation to show how much money we will need to have on hand to cover the developers while the clients still haven't paid us.
Business case: We are getting more and more enterprise clients with non-standard payment terms, and we need to make sure we understand this at all times for cash flow and operational reasons.
Other great stuff
- Bad vs bad week comparison
- Move "Maturity Interval" into main filter
form (Company Steps) - Fix Interview Decision Duration KPI
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Analytics Demo, Dec 10
By Gleb Kanterov
Analytics Demo, Dec 10
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