Lectures on 

New Product Development


Ganesh N Prabhu
Indian Institute of Management Bangalore 

This is a series of edited in-class live recordings with background slides uploaded on Vimeo of all the thirty mini lectures given in the New Product Development elective in the Post Graduate Program at the Indian Institute of Management Bangalore in 2014. 

The total lecture duration is 5 hours while the other 25 hours of case discussions, project presentations and guest sessions held during the course are excluded. These lectures were used to flip the class in subsequent runs of the course to give extra time for case discussions. The videos can also be used for self study by anyone with an interest in the management of product and service innovation. 

01. New Product Development Introduction



02. Hyper-competition in New Product Development



03. Business Models for New Products




04. Why Study New Product Development



05. Doing Things Right in New  Products



06. Doing Right Things in New  Products



07. Mission Statements for New Products



08. Identifying New Product Opportunities



09. Generating New Product Ideas




10. User Data for New Product Development



11. Interpreting User Data for New Products



12. Creating User Centered Product Variety



13. User Centered Product Development



14. Product Concept Testing and Selection



15. Productizing Pure Service Products



16. Developing Product-Service Systems



17. Platform Thinking for Developing Services



18. Product Architecture and Modularity



19. Product Design for Manufacturing




20. Prototyping and Prototyping Strategy



21. Organizing for Product Development



22. Designing Products for Emerging Markets



23. Flexibility in Product Development




24. Achieving Product Integrity




25. Design Thinking for New Products




26. Developing User Tool Kits 




27. Creating Demand for New Products




28. New Product Business Plans




29. Financial Analysis of New Products



30. Business Models and Business Strategy



New Product Development

By Ganesh N Prabhu

New Product Development

Live recording with slides of an edited five hours of in-class lectures in the thirty hour New Product Development elective course in the Post Graduate Program at the Indian Institute of Management Bangalore. Case discussions are excluded.

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