TCRC

www.TCRCInfo.org

 Marketing Proposal

Needs

Suggestions

Website Overhaul

"Old" Website - March 14, 2012

• TCRC's previous website.
• Had a more "human" touch because of the image.

Current Website - Home Page

• Current Home page of TCRC, which looks outdated and "clunky." It's not engaging and feels "cold."

Current Website - Become a Participant

Current Website - About Us

• The "About Us" page is blank; it has no content of any kind. This page could benefit by having a summary or overview of TCRC, maybe like the 1st paragraph of the Home page.
• Its drop down menu has inner pages with content on them.

Current Website - Search for Agency

• The "Search for Agency" page with a search engine in the back ground.

Current Website - Log In

• The "Log In" page with access to a data base

Website Overhaul

• Build a Brand New Mobile Responsive Website, Preferably WordPress.
• Since at this time we do not have any access to the back end of the site and we do not know the details completely, it's impossible for us to analyze the complexity of the search box for the agencies as well as the log in for the participants of this program. 
• R&S is open to receive other requirements TCRC's board and/or the State of California may have for the website.                                                                        (Continue on next slide)

Website Overhaul

• R&S understands that currently TCRC is under contract with another company for its website, and this contract is completed by the end of May, 2019.

• We understand that we will be bidding for this project when TCRC decides to update/overhaul its website.

• Because R&S has no access to the back end and we do not know all of the details required or requested, we shall submit an hourly rate to work on the website.

• Once we have all of the data, we will be able to give a more accurate price for this project.

Online Business Profiles

Google My Business Profile

Text

No Profile

• No Google My Business profile exists for TCRC

Google My Business Profile

Text

No Profile

• This profile helps identify and "find" TCRC in Google and other search engines.

• It also gives credibility to the organization from Google.

Bing Business Profile

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No Profile

• Same is true for Bing Business

Online Business Profile Creation -

What R&S Will Do for TCRC:

Text

• Google My Business Profile Setup & Verification
• Bing Business Profile Setup & Verification
• 1 Press Release about TCRC to major media
• Build 50 Citations in Relevant & Aggregate Directory Listings
• Optimize & Geo-Tag Images for the Profiles

Social Media

Facebook

• TCRC has no profiles in Facebook, Instagram, Twitter, Pinterest, YouTube, or LinkedIn (the 6 major social media platforms).
• These are the platforms that the majority of TCRC's consumers as well as travel agencies spend a lot of time and can be encouraged to learn about TCRC (Brand Recognition)!
• R&S recommends at least a Facebook, Instagram and Twitter profile for TCRC.

Facebook

Social Media Marketing -

What R&S Will Do for TCRC

• Create a Facebook Business Page, Instagram as well as Twitter accounts to post content and engage target audience to them.
• Research for ideal audience and create hashtags for Twitter & Instagram (for trending purposes)
• Post 3-5 original content per week to each platform.
• Facebook and Instagram can be used for engagement, brand building and follower-ship; while Twitter can (if TCRC would like) be used as a customer service portal (optional!).                                                                                                            (Continue on slide)

Social Media Marketing -

What R&S Will Do for TCRC

• Follow other Facebook business pages as well as Instagram & Twitter influencers relevant to the travel industry, especially in California, and engage with their posts, stay top of mind and reach their followers.
• Respond to all comments and private messages.

AdWords -

What R&S Will Do for TCRC

• With the help of Facebook ads, we will find more consumers as well as travel agencies to target and promote TCRC; thus build its brand at a much faster pace.
• Target Audience Research
• Create Facebook Pixel to begin A/B testing for images and videos to drive traffic to the main website.
• Re-target website traffic and create a lookalike audience targeting potential consumers and/or sellers of travel.
• Continuous Testing & Optimization

Your Investment

• Website Overhaul: $200.00 per Hour
  • Once R&S has access to the back end and knows of all requirements for the website, we can give a more accurate price.
• Google My Business + Bing Business Profiles: $1,500.00 (One-Time) for Both Profiles
• Social Media: $2500.00 per Month for Facebook, Instagram & Twitter.
• Facebook Advertising: $750.00 Management Fee + Ad Spend of $300.00 per Month
• Month-to-Month Agreement

Are You A Giving Person?

• 10% of 1st Month's Sale Will Be Donated to Your Favorite Charity!
• ​If You Don't Have One, We Have 3 Default Charities That We Will Donate the Money On Your Behalf!
  • ​Make A Wish Foundation
  • A More Balanced World
  • Boys & Girls Club

• Month-to-Month Agreement

• No Hidden Fees

• Expertise and Cutting Edge Strategies, No Old/Stale Strategies that worked in 2011.

• Reliable and Friendly Customer Service - 1 Person to Deal with All of Your Marketing Challenges/Questions.

Why Choose R&S?