Difference in target operating model of Patanjali and Ruchi Soya

Patanjali Ruchi Soya
Distribution network- Through Swadeshi Kendra, Patanjali Arogya Kendra, and other retail stores Does not own brand stores. Most sales through different retail channels
Pricing
Patanjali enjoys tax exemption
The margin of profit for distributors and retailers is much less in Patanjali products as compared to other FMCG products
Does not enjoy tax exemption
The profit margin is higher than the existing Patanjali products.
Patanjali Ruchi Soya
Various products are produced, sold, and promoted under one brand name Patanjali Products are sold with different
4,700 retail counters to sell 450 different kinds of products and 3,500 distributors and warehouses in 18 Indian states. Does not own physical stores or brand stores. Most sales happen through retail chains and supermarkets.
Ranked 1st in the FMCG category and 13th in the list of India’s most trusted brands in 2018.

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