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Difference in target operating model of Patanjali and Ruchi Soya
|Distribution network- Through Swadeshi Kendra, Patanjali Arogya Kendra, and other retail stores||Does not own brand stores. Most sales through different retail channels|
Patanjali enjoys tax exemption
The margin of profit for distributors and retailers is much less in Patanjali products as compared to other FMCG products
|Does not enjoy tax exemption
The profit margin is higher than the existing Patanjali products.
|Various products are produced, sold, and promoted under one brand name Patanjali||Products are sold with different|
|4,700 retail counters to sell 450 different kinds of products and 3,500 distributors and warehouses in 18 Indian states.||Does not own physical stores or brand stores. Most sales happen through retail chains and supermarkets.|
|Ranked 1st in the FMCG category and 13th in the list of India’s most trusted brands in 2018.|
Copy of deck
By IT Quiz