The Importance of Leadership in Creating your Personal Brand
what
is
leadership?
skills for
successful
leadership?
Leadership skills & Attributes
Self Awareness
Self Management
Relationship Building
Communication Skills
Ethical Practices
Team Development
Leading Change
Project & Program Effectiveness
Systems Thinking
Community Building
Sustaining Leadership
so what does leadership have to do with branding?
A brand is...
the identity of a specific product, service, or business
Your brand is...
your image, your perception, how others feel about you...when I think of you, the first thing that comes to mind.
building your brand through leadership
1. Self Awareness, play to your strengths
"Play to your strengths."
"I haven't got any," said Harry, before he could stop himself
"Excuse me," growled Moody, "you've got strengths if I say you've got them. Think now. What are you best at?"
From Harry Potter and the Goblet of Fire
2. Self-Management--discipline
"If I want to be great, I have to win the victory over myself...self discipline."-Harry S. Truman
3. Systems thinking--repetition and consistency
"We are what we repeatedly do. Excellence, then, is not an act, but a habit."-Aristotle
"It takes 20 years to build a reputation and five minutes to ruin it."-Warren Buffet
4. Relationship building/Community building--build your network
"I told my psychiatrist that everyone hates me. He said I was being ridiculous-everyone hasn't met me yet."-Rodney Dangerfield
4. Manage your image--sustaining leadership
Text
Your Personal Brand
- What do you think it is?
- What do you want it to be?
- How are you helping it? hurting it?
- How will you get there?
The Illinois Leadership Center is here to help
Leadership in Creating your Personal Brand
By Jeff Yacup
