Core business

Online webshop with beautiful high-quality cycling apparel:

Cycling kits, cycling accessories (bidons, sunglasses, socks, caps, ...)

Offline shops selling our cycling apparel

Let's work with a few local bicycle shops to sell our stuff
Own (pop-up) stores, eventually combined with something trendy: Coffee bar/Cocktails/... 

Online community with offline events

Build a virtual cycling club (exclusive or not?) and give members access to special events, deals,...
 

Online Community

Cycling club

Members pay an annual fee to join 

Social medium for cyclists (members)

Give them the feeling they're special. Give them access to special deals, events, parties, ...

Partnerships can be great for this:
"Members can get a reduction of 10% when they buy a new bike of brand X"

"Members don't have to pay a shipping fee when they buy something on our website"

Offline events

- Think global, act local

Global community with local bike related events, will be great in cities!
Weekly rides, business rides, speeddating rides, casual events, everything is possible!

- Popup stores in big cities

Selling cycling apparel remains our biggest source of income

Partnership with bicycle brands will be great for this. Share costs, share visitors

- Local ambassadors are key!

We need local people with a passion for cycling who have a lot of time to build a local community