Core competencies

Ecommerce

User Interface/ Experience

Media / Communication Distribution

Cross Platform Online Advertising

What are the competitive advantage, value propositions and core competencies of each of the four companies?

“A defining capability or advantage that distinguishes an enterprise from its competitors”

Compete

• Advertise retailers according to user’s activity
• Cookies

iAds to advertise in Apple devices/apps.

Media / Communication Distribution

Cross Platform Online Advertising

Discuss how Amazon, Apple, Facebook and Google compete with each other in advertising, search and online retailing.

Advertising

Winners

Who will be the winner in the fight for dominance in each area and why?

Winners

Who will be the winner in the fight for dominance in each area and why?

Winners

Loses

Who will be the winner in the fight for dominance in each area and why?

DEATH OF PURE PLAY

Winners

Wins

Who will be the winner in the fight for dominance in each area and why?

Winners

Wins

Who will be the winner in the fight for dominance in each area and why?

GREAT ACQUISITIONS

Winners

Ecommerce

User Interface/ Experience

Media / Communication Distribution

Cross Platform Online Advertising

Who will be the winner in the fight for dominance in each area and why?