Business Mentoring
for Creative & Digital Start-ups
James Rutherford (@jtruk)
(For Ladders / TICE)
Employment
Freelance Web
Co-founder
Freelance Tech
Add minds
Business Steer
Personal Steer
Validation / Fit
Sanity Check
Creative Input
Connections
Life Choices / Development
No Isolation
Wellbeing
Support
Experience
Confidence
No heroics!
Ideas
Protection?
Value: Execution
Local Maximum
A Good Mentor
Listens before speaks
Relevant
Approachable
Independent
Trustworthy
Always correct?
Challenging
Interested
How to Find One?
Peer group
Networking
Family/Friends
Training organisations
Put effort in
Don't give away your business!
Kick Cards
Pocket Mentors?
Codify the levers
Pokément?
Provoke discussion
Pokément?
Competitor Strengths
Who are your main competitors?
What do they do well?
www.kick.cards
Race to Revenue
What is the quickest, most accessible route to revenue?
Could you trade with what you have now, even if it's not perfect?
Do you have any assets, research or data now that could be offered to others?
Who would be a potential client?
www.kick.cards
Fundamental Assumptions
Identify three big assumptions that underpin your business
e.g.
"People will pay for what I am offering"
"People understand what I am trying to do"
"People are unhappy with the way they are currently solving this"
What is the easiest, most accessible and most insightful way to check whether these assumptions are valid?
www.kick.cards
Press Angles
Pick three different media outlets.
How would they tell a story about your business?
Quickly outline three different angles
www.kick.cards
A Surprise!
Pick a part of your client/consumer journey
What can you add to delight!
Can you do this at three points during the journey?
www.kick.cards
Mentorship (Ladders Programme)
By James Rutherford
Mentorship (Ladders Programme)
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