6th December 2016
www.kick.cards ~ @kickcards
Who are your main competitors?
What do they do well?
Could you trade with what you have now, even if it's not perfect?
Do you have any assets, research or data now that could be offered to others?
Who would be a potential client?
e.g.
"People will pay for what I am offering"
"People understand what I am trying to do"
"People are unhappy with the way they are currently solving this"
What is the easiest, most accessible and most insightful way to check whether these assumptions are valid?
How would they tell a story about your business?
Quickly outline three different angles
What can you add to delight!
Can you do this at three points during the journey?
By James Rutherford
