Business Analytics: Introduction and outlook

Jukka Huhtamäki

Postdoctoral Researcher, @jnkka

Information and Knowledge Management,
Faculty of Management and Business, Tampere University

Era 1 - Artisanal analytics

Era 2 - Big data analytics

Era 3 - Data economy analytics

Era 4 - Cognitive analytics

(Davenport, 2018; suomeksi Laihonen, 2018)

(Houston Analytics 2017)

See also Simanalytics - Making complex decisions easy

(Olsson et al. 2020, Huhtamäki et al. 2020)

(Leclercq-Vandelannoitte et al. 2014, McMullan/Guardian 2017)

The hidden genius of Rumsfeld (Yoskovitz & Croll 2013)

Jukka Huhtamäki

Postdoctoral Researcher

Tampere University

orcid.org/0000-0003-2707-108X

linkedin.com/in/jukkahuhtamaki

researchgate.net/profile/Jukka_Huhtamaeki

scholar.google.fi/citations?user=ZWiTwHQAAAAJ

Business Analytics: Introduction and outlook

By Jukka Huhtamäki

Business Analytics: Introduction and outlook

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Jukka Huhtamäki