Have a proactive approach in finding projects and present a confident and professional attitude when showcasing products to prospective customers.

Be attentive to detail. Gather as much information about a project is invaluable and provides the ASM the best possible chance of securing a potential order.

eg. correct full site address, relevant contacts, product requirements (where applicable), phone numbers, office addresses etc.

Builders love freebies. Marketing materials are supplied as a reminder of on site interaction.

Just like at a Demo Day, leaving a few mugs or beanies leaves a positive impression, increasing the likelihood of the builder becoming a future Keylite customer. The marketing department can send out materials upon request.

Materials include:

• Brochures
• Pens & Carpenter Pencils
• Rulers
• Beanie Hats
• Bottle Openers
• Mugs

Ensure preparation for the blitz takes place prior to the day.

Provide yourself with a rough framework of chosen sites to visit and an approximate journey plan.

Find active building sites using Glenigans or a similar construction database tool. Also factor in additional calls obtained through conversations with merchants and ASMs.

These can then be mapped in your Sat Nav or using Google Maps to figure out your most efficient route.

Throughout the day, being vigilant is invaluable. Recognising passing bans and unknown sites in between journeys will increase the total number of prospects identified. As a result, this will increase the possibility of highlighting prospective customers, learning to surplus orders.

It isn't always possible to land an order, but it is still important to be promoting Keylite and engaging in conversations with the appropriate people on site.

The time following a Builder Blitz is just as crucial as the period after a Demo Day. All conversation could easily be forgotten if you’re not proactive with any promises made.

To build trusting relationships with potential customers, a quick call instils confidence that we are a reliable company.

It is essential to log all feedback and prospects on Keylink and assign them to the correct ASM for follow up.

When demonstrating a Keylite roof window on site it is essential to draw attention to our USPs which will directly benefit the builder.

Showcasing the flick- fit brackets and sash hinge finger springs will have the greatest impact. These features illustrate the ease of installation and shows the builder how Keylite are set apart from the competition.

There may be circumstances where the builder is also likely to be the end user of the project.

In which case it is still important to magnify all key features a Keylite roof window has to offer.

Integrated Thermal Collar

Ventilation Application

Warm Edge Glazing

Integral/External Blinds

Electric/Solar Operationd

The benefits of a builder blitz day are similar to a Demo Day this is just another opportunity to get out and speak to our target audience which will always have a positive impact.

• Increases brand awareness
• Brings the product to life with hands on demonstrations
• Provides the chance to reach a wider customer base
• Identify new business opportunities
• Building relationships with the new customers