Pintxo Data

Student Team

Alexandre Olivier | Asier Sarrasua | Diego Hernandes | Laurens ten Cate

Challenge Description

Qualitative

Identifying marketing strategies that increase a brand’s leadership in the Artificial Intelligence with data to engage customers and audiences

Quantitative

Predicting daily social conversation volume, and digital engagement, i.e. page views/events, for specific topics related to Artificial Intelligence, for a month in 2018, using historical cross-platform media investment data for leading brands in the AI space, and search trends for related topics. 

In order to drive sales

Orientation

Brand Engagement

Sale

Orientation

Brand Engagement

Sale

Orientation

Brand Engagement

Sale

Orientation

Brand Engagement

Sale

Time-varying page-view categories

Techies

Non-Techies

Company specific, evolving context

Orientation

Brand Engagement

Sale

Phase appropriate stakeholder targetting

OBS-Optimization steps

Identify the OBS-process

Categorize the page-view categories

Capture company specific evolving trend

Identify phase appropriate stakeholders

Find optimal phase-by-phase channels