P&G x Data Cats
Data Reach Hackathon
Data Reach
How can P&G acquire high quality leads?
Distribution
Amazon
Continente
Amazon
8
12
14
eCommerce Growth 2016
# eShoppers 2016
26.1
3.1
17.7
Gaia
monthly
Personalized
Dynamic
Essentials Basket
,
,
(voice)-chatbot interaction
Instant changes through voice queries
P&G products
Your plan
How it works
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Your Monthly Essentials
All the essentials for your family delivered to your doorstep every month
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Sit back, relax and enjoy having all your essentials in your house.
Schedule your flexible delivery, skip a month or cancel any time through Gaia.
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Dandruff? Travelling? Dry skin? Let Gaia know so she can change your essentials
Gaia will change the next month's essential, let her know if the change is permanent!
Gaia V. .1
Capabilities
Create household profile
Dynamic order info
Product recommendation
T=0
Personalized recommendations
a/b testing new products
Extensive and enriched customer database
Forecast
Refer-a-Friend
Walled Garden
HelloFresh 13100%/3y
0.04% of 6m conversion
1: x3 = 72.000
2: x3 = 216.000
3: x3 = 648.000
#ACCELERATE
PG-presentation
By laurenstc
