There are many aspects which contribute to constructing an individual's sense of self. For example, gender, ethnicity, class, age, sexuality, disability, etc. - Made gradually over time.
He argues that the media's influence on individuals and society affects how we construct our identities.
Models in the media are 'navigation points' as individuals steer their own personal routes through life.
This can be applied to opening paragraph when introducing collective identity of teenagers.
Main Ideas - Creativity
This can be applied to Web 2.0 case study
Shift from consumer to prosumer.
Audience shift from passive to active.
Individuals should have control of how they shape their own environments.
'Making' helps cultivate a sense of self as active in society - connects likeminded people together - provides pleasure and reflection.
People make things as a way of identifying themselves in a community of likeminded people.
