Question 1
In what ways does your media products use, develop or challenge forms and conventions of real media products?
Lenya James
I feel as though I have used a lot of different conventions, I have done this by following Andrew Goodwin and Carol Vernallis' theories. I did not challenge the conventions, still worked within conventions and still gained a strong product.
Overall, I feel as though I followed Carol Vernallis' study of editing and camera work in relation to music videos. Within my music video I made a conscious effort to add more edits in the music video than i did in my short film in my As. My video editing does have a rhythmic basis.
1) We made our edits really obvious to draw attention to them and make them stand out, we used a lot of special effects, such as; split screen, blur effect and inverting the colours, I am glad we chose to make obvious edits because it made our music video interesting to watch, it did not become boring as it would have done without edits.
Invert filter
Blur
Split Screen
Edit- Vernallis
Base Tracks - Vernallis
Me and my group used a range of base tracks (otherwise known as a master shot) and locations frequently throughout my music video. We chose to use a lot of base tracks because we felt that would make our music video more interesting to watch. Along with the different base tracks came different outfit changes, so in the music video we can clearly see our artist is in the same location, we edited in the same base track more than once.
Same location used
Andrew Goodwin
My video follows disjuncture as there is little connection between the lyric and video. This is one of the we followed from Goodwin's work. The artist also looked directly into the camera for majority of our shots, this was done to involve the viewer at home with the performance. We built to a climax, as toward the end of the music video we had a constant repetition of shots.
As you can see from this screen shot (music video), the artist is standing in central London, rapping the lyrics, the location, performance nor outfit relates to the lyrics.
Ab Soul- Terrorist Threats
My music video has lot of a similarities with Ab Soul's music video including location. We shot Stephane in the road/street rapping, just like Ab Soul did. We also had more than one person in the frame like Ab Soul, the weather for our shots were similar too which gave it the dark atmosphere we were hoping for. Both elements of mise en scene (costume) is urban.
Ab Soul- Terrorist Threats
Our music video also has similar features of mise en scene (costume). Our artist Sparkz wears tracksuits and urban clothing, so does Ab Soul and other characters in his music video. Most rappers wear this type of attire within their music videos, and even in their day to day lives.
Both wearing hoodies, and dark clothing- matching the genre.
To conclude, I feel that I have followed conventions, as this is what the target audience for this particular genre would expect, so to change it would be pointless. By following conventions, I created a successful music video.
Ancillary Work
I drew inspiration from Devlin's album cover. He uses a brick wall as a representation of the urban lifestyle in which he was brought up in. I decided to take a picture of an estate to represent the urban lifestyle my artist was brought up in. I also drew inspiration from Devlin's casual outfit to convey the idea that he has not forgotten his roots since he's gained success.
I drew inspiration from Devlin's use of the bold, white writing as it clearly shows a connection with my ancillary products. the simplicity of this font is bright and vivid, like Devlins which is eye catching for the audience.
Advertisement Inspiration
Question 1 In what ways does your media products use, develop or challenge forms and conventions of real media products? Lenya James
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