Shareholders
Meeting 03.05.2017
Agenda
- Status Report
- Marketplace vs Product Company
- create an attractive company for external money
- Options & Discussions
- Decisions
if (!enoughMoney) {
pause;
}
else {
stratUp();
develop_product();
get_rich()
}
exit;Status Report
Mumbai Office
- office space
- IT components
- staff (programmers)
- money spent
Status Report
Software Development
- software stack
- product plans
- staff
- 2 programmers
- requirements
- other
presipages.cerulean.it
dev.structr.cerulean.it (currently shutdown)
structr.cerulean.it
events.cerulean.it
http://presipages.com/
http://presipages.com/preview/
http://presipages.com/preview/woda/
http://presipedia.com/
Status Report
Legal
- notary ok
- waiting for Amtsgericht
- registration with tax office pending
- distribution of shares pending
- other
Marketplace
OPEX
Service-Oriented
Sell Access to
* Knowledge
* partner assets
* large accounts
* DT Projects
Digital Model
Product-Dev
CAPEX
* create asset
* productize asset
* sell asset
Break-even
Longterm Win
Industrial Model
vs.
Marketplace
Sell Access to
* Knowledge
* SBD Workshop
* EAM Consulting
* Rapid-SOA
Multisided Platform
Product-Dev
CAPEX
* create asset
* productize asset
* sell asset
Break-even
Longterm Win
vs.
Products
| PresiPages | WODA | EAMD | Structr |
|---|---|---|---|
| Presipedia | FileDedup&Share | EAMD SAG | BW-WhatsApp |
| TouchGraph | Contacts | EAMD Structr | |
| myData | |||
| Calendar | |||
| myTargets |
(external) Funding
- agree on value
- Angel money for
- shares
- or convertible notes
- VC money for
- shares
- and control
- other options
- cap table
create an attractive model
Cap Table Basics
| valuation | 1,000,000 | 10,000,000 |
|---|---|---|
| 1% (seed) | 10,000 | 100,000 |
| 20% (VC) | 200,000 | 2,000,000 |
| Founder | Angels | VCs | |
|---|---|---|---|
| max 2 | max 6 | ||
| power & decisions |
max 1 | max 1 | max 1 |
create an attractive model
Products
| PresiPages | WODA | EAMD | Structr | |
|---|---|---|---|---|
| Readiness | 5% | 15% | EAMD SAG 90% EAMD Structr 1% |
BW-WhatsApp 90% |
| when | 3 month | 3 month | ||
| cost | 50k | 200k | 700k | 500k |
| external cost | 80k/a | 80k/a | ||
| TAM | 1Bio*15€/a | 300*10Mio€/a | ||
| SAM | 5.5Mio*20€/a | 30*1Mio€/a | ||
| SOM this year | 100*100€ | 3*250 k€ |
Going Forward
- Let company rest
- Close Company
- Give control back to Marcel
- separate Mumbai operation
- Other options
Options
| Pause | Close | Restructure | Sell | Build Products |
|---|---|---|---|---|
NDF
Numbers Data Facts
| 1 year | 2 year | |
|---|---|---|
| Invest | 350k | 700k |
| Result | 0€ | 150k € |
| assumption | sell EAMD SAG once | sell EAMD 3 times |
See Manishs and Rüdigers Business Plan Template
deck
By Marcel Donges
deck
- 192
