Gotcha: Avoid Microsoft Excel! It uses custom, hidden newline characters than can break your character encoding
Gotcha: Avoid styling within metadata as much as possible (e.g, a bold phrase within a description)
Gotcha: Use UTF-8 whenever possible for your metadata and text editing. It'll support diacritics and special characters with less chance of breaking something
Tip: Pay attention to quotation marks! They are functionally significant in many file formats
preview: what will wax do with this data & metadata?
Use your high quality images and PDFs to create derivatives: i.e., copies and transformations of the files that are optimized for online viewing & sharing