Writing about leadership

Writing...is socially constructive.

Writing structures our relations with others and organizes our perceptions
of the world...[allowing] professions [to] constitute themselves and carry out their work through texts. 

Bazerman and Paradis, 2004

Writing plays a central role in profession-building. Texts "impose structure on human activity and help...shape...reality"

Bazerman and Paradis, 2004

1

Writing is a "means of inducting or enrolling outsiders into" a discourse community "insider's views and commitments"

Bazerman and Paradis, 2004

2

Writing can have an "operational force" in the world, when "expertise originating within... research processes is rhetorically transformed into broader terms of socially operative texts that guide human actions"

Bazerman and Paradis, 2004

3

1. writing plays a central role in profession-building. Texts "impose structure on human activity and help...shape...reality"

2. writing is a "means of inducting or enrolling outsiders into" a discourse community "insider's views and commitments"

3. writing can have an "operational force" in the world, when "expertise originating within...research processes is rhetorically transformed into broader terms of socially operative texts that guide human actions"

Bazerman and Paradis, 2004

...participate in profession-building
...shape the activity of your team members & future/potential team members or of UCWbLers more generally

...induct or enroll team members/ UCWbLers into your team's/program's insider's views & commitments
...share your team's/program's view & commitments with people outside the UCWbL

OUR PREMISE TODAY

YOUR TEAM/PROGRAM CAN USE BLOG POSTS TO...

AN EXAMPLE OF HOW WE ALREADY ARE DOING THIS...

https://goo.gl/uuuAf9

AN EXAMPLE OF HOW WE ALREADY ARE DOING THIS...

https://goo.gl/uuuAf9

AN EXAMPLE OF HOW WE ALREADY ARE DOING THIS...

https://goo.gl/uuuAf9

AN EXAMPLE OF HOW WE ALREADY ARE DOING THIS...

https://goo.gl/uuuAf9

AN EXAMPLE OF HOW WE ALREADY ARE DOING THIS...

https://goo.gl/uuuAf9

AN EXAMPLE OF HOW WE ALREADY ARE DOING THIS...

https://goo.gl/uuuAf9

AN EXAMPLE OF HOW WE ALREADY ARE DOING THIS...

https://goo.gl/uuuAf9

AN EXAMPLE OF HOW WE ALREADY ARE DOING THIS...

https://goo.gl/KoUPdJ

READ THIS THROUGH AND NOTE PLACES WHERE KRYSTAL...

...REFLECTS ON THE ACTIVITY OF OUTREACH TEAM MEMBERS

...EXPLAINS HOW OUTREACH participates in profession-building

...inductS or enrollS team members into AN OUTREACH TEAM MEMBER'S insider views & commitments

...shares THE OUTREACH team's viewS & commitments with people outside the UCWbL

AN EXAMPLE OF HOW WE ALREADY ARE DOING THIS...

https://goo.gl/KoUPdJ

AN EXAMPLE OF HOW WE ALREADY ARE DOING THIS...

https://goo.gl/KoUPdJ

AN EXAMPLE OF HOW WE ALREADY ARE DOING THIS...

https://goo.gl/KoUPdJ

OTHER REASONS YOUR TEAM SHOULD BLOG

OTHER REASONS YOUR TEAM SHOULD BLOG

2,200 Distinct monthly Readers

3,000 monthly VIEWS

ACTIVITY: WHAT AUDIENCES MIGHT YOUR TEAM or PROGRAM REACH VIA BLOG POSTS?

Who could you help participate in profession-building?
Whose activity might your posts shape?
Who might you induct or enroll into your team's/program's insider's views & commitments?
With whom outside the UCWbL might you share your team's/program's view & commitments?

ACTIVITY: BRAINSTORM POTENTIAL BLOG POST TOPICS AND/OR SERIES OF REGULAR POSTS!

IF TIME ALLOWS, BEGIN WRITING POST(S)