Mike Dastic - Impact of COVID-19 on traditional sales

Mike Dastic - By switching to digitally enabled buying and selling, informed customers expect sellers to increase the value of the website's offerings. Retailers are benefiting from this change in consumer behaviour by committing to offer new technological solutions to their customers. Sales will change after publication - COVID 19, as companies recognize the need for productive, informed sales and marketing teams to invest in tools that allow them to further back into the customer's buying journey to be recognized as solutions that deserve attention. While the CO VID 19 crisis is currently affecting marketing strategies, it will have enormous and far-reaching effects worldwide for a long time to come.

However, I believe that there is one thing that can never be replaced in a sales strategy, and that is personalisation. In fact, digital sales transformation is about putting technology at the heart of the process so that the customer can focus on you. Depending on what your customers need, you can make various changes to your buying process to adapt to the expected long-term changes in purchasing behavior.

Mike Dastic: By studying these behavioral changes, Nielsen's Intelligence Unit has identified four emerging patterns that can help predict evolving purchasing decisions for pandemics. This research therefore provides insights into the changes in B2B purchasing patterns in the wake of pandemics and how they are changing in the wake of the Ebola outbreak in West Africa.

Many smart marketers were already aware of the pros and cons, but now I think we are seeing that the old methods are not working and will not work in marketing in the future. Forbes attributes this shift to technology, saying: "Technology and automation are at the heart of everything - the sales world can streamline and accelerate sales interactions that harness the power of the face-to-face. B2B sales managers are moving away from the growing belief that the digital route is the right one and forcing them to take it.

Mike Dastic - Dan advises sales organizations to adapt their strategy to the changes COVID 19 has had on the company. Before the pandemic, there was much talk about the need to evolve and optimize, but even before these changes occurred, it was a struggle for salesmen and teams to fight back. We should consider how we can improve our sales organization by providing added value to our prospects and customers, so that customers feel they should get into the sales and marketing process. Work with your sales / marketing team to create a better understanding of what is coming for decision makers.