Mike Dastic - Store Sales Techniques

Many street-level businesses simply open the door in the hope that someone will come in and buy.

This reactive strategy is a drag. We must be proactive, have a plan to transform visits into income. Let's see how to increase sales thanks to a strategy.

* Improve point of sale: optimize the way we show our products: some techniques for selling in stores can be placing the most expensive products at eye level or rotating the displays and shop windows. You can find out more in our article on trade marketing.

* Loyalty: the best advertising is made by satisfied customers. We not only want to build customer loyalty, we also want to make them evangelizers. A customer who speaks highly of us is the best commercial sales strategy and it's free. Do not miss our article on relationship marketing where we explain the best loyalty techniques.

* Neuromarketing: Have you noticed that music is different at peak times than when there is nobody in supermarkets? Or the smell of some shops that inevitably attracts you? Take a look at our article on sensory marketing and you will be amazed at how the senses help sell.

* Avoid "can I help you with something?": Vague questions generate vague answers: "no thanks, I'm just looking." The objective is not to sell, it is to help buy and for that we need to generate a real conversation.

Online sales strategies

Most techniques to sell more in stores are applicable to sell more on the Internet, saving the distances. Let's see some similarities with what we have seen:

* Point of sale: if we have an exhibitor in a physical space, in an online store we have a product page. Which ones do we place "above the fold" or where the user sees them without scrolling? Which ones in the side menu? These kinds of issues are as important as the window display in a business on the street.

* Sensory Marketing: For our Internet sales strategy, sensory marketing is limited to sight and hearing. We cannot count on smells, but we can, for example, accompany the visit to the web with attractive music. The view is the star sense so a striking design is key to "hook" the reader. Of course, always putting functionality first.