HeroSnatch

Market
Official CrossFit Gyms
15,000

Official Members
3M+
Problem

Tracking workouts is a painful flow
Planning still happens on the paper
Progress is not always transparent


Problem: Stats

Problem: Competition


1. Plan
2. Track
3. Review
Competition
Tracking
Planning
Analysis
UI / UX
Affordability



Business Model
Basic
Athlete


Unlimited tracking
50 New Workouts
Limited history (1 month)
Limited Group features
All from Free +
Unlimited workout creation
Unlimited history
Group workouts tracking
4.99 $ / m
Free
Potential Outcome
102K $/year
6M $/year
12M $/year
Best-Case
Scenario
Worth-Case
Scenario
Realistic
Success Scenario
12 Tournaments (700 a/t) = 42K $
20 000 Free (1000 paid) = 60 000$
20M * 20 % = 4M
5% of 4M = 200K
200K * 5$ * 12 months = 12M $
10M * 20% = 2M $
5% of 2M = 100K $
100K * 5$ * 12month= 6M $
Traction: Progress to date
- Beta: 30 Active Users from Ukraine, Japan, Indonesia
- First LIVE November
- 40 User Interviews gathered from 20 countries
- Started to work with the largest mobile app marketing company - Genesis Media
Future Plans
- Get 1000 Active Registered Users after the first Live
- Reach metric - 100 workouts/day
- Use HeroSnatch as a main tracker for 2 main CrossFit tournaments in Ukraine
- Onboard 2 gyms by introducing the Coach role
( 3 months )
Team

CEO
Co-Founder

Product Manager
Software Architect
COO
Co-Founder

HeroSnatch: Main Deck
By Mikki Churilov
HeroSnatch: Main Deck
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