SEO for E-commerce
1. Understanding SEO
1.1 On-page Vs Off-page SEO
1.2 Usability
1.3 SEO & Buying Process
1.4 SEO Goals Results & Expectations
2. Site Usability & Structure
2.1 Page Tilte & Meta-data
2.2 Heading, copy & images
2.3 Internal Links
2.4 Inbound Links
3. SEO Best Practices
3.1 Avoid Duplicate Content
3.2 Use Rich Media
3.3 Landing Page
3.4 SEO & Sales
4. On-page Optimization
4.1 Domain Name
4.2 Landing Page
4.3 PDP, PLP, Breadcrumbs, Page Titles and Social Links
4.4 Mobile SEO
5. Measurement & Optimization
5.1 A/B Testing
5.2 Google Analytics
5.3 Heat Mapping
5.4 Moz for Large Scale Sites
1. Understanding SEO
1.1 On-page Vs Off-page SEO
1.2 Usability
1.3 SEO & Buying Process
1.4 SEO Goals Results & Expectations
2. Site Usability & Structure
2.1 Page Tilte & Meta-data
2.2 Heading, copy & images
2.3 Internal Links
2.4 Inbound Links
3. SEO Best Practices
3.1 Avoid Duplicate Content
3.2 Use Rich Media
3.3 Landing Page
3.4 SEO & Sales
4. On-page Optimization
4.1 Domain Name
4.2 Landing Page
4.3 PDP, PLP, Breadcrumbs, Page Titles and Social Links
4.4 Mobile SEO
5. Measurement & Optimization
5.1 A/B Testing
5.2 Google Analytics
5.3 Heat Mapping
5.4 Moz for Large Scale Sites
1. Understanding SEO (1/2)
SEO is
- The process of assessing the current on-page & off-page factors of a web page
- Improving these factors to boost rankings in search engines
1. Undertanding SEO (2/2)
Optimization
An act, process or methodology of making something (a design, a system or a decision ) as fully perfect, optional or effective as possible.
Traffic
Rankings
Remember : Authority, Relevance, Accuracy...and Content !
1. Understanding SEO
1.1 On-page Vs Off-page SEO
1.2 Usability
1.3 SEO & Buying Process
1.4 SEO Goals Results & Expectations
2. Site Usability & Structure
2.1 Page Tilte & Meta-data
2.2 Heading, copy & images
2.3 Internal Links
2.4 Inbound Links
3. SEO Best Practices
3.1 Avoid Duplicate Content
3.2 Use Rich Media
3.3 Landing Page
3.4 SEO & Sales
4. On-page Optimization
4.1 Domain Name
4.2 Landing Page
4.3 PDP, PLP, Breadcrumbs, Page Titles and Social Links
4.4 Mobile SEO
5. Measurement & Optimization
5.1 A/B Testing
5.2 Google Analytics
5.3 Heat Mapping
5.4 Moz for Large Scale Sites
1. Understanding SEO
1.1 On-page Vs Off-page SEO (1/2)
On-page : modifications on the site itself
Off-page : things done in other location to drive traffic
On-page factors :
- Keywords
- Written contents, Headings, Titles
- Pages URLs and the way these are stuctured
- Internal Links such as footer and other navigation sytems
1. Understanding SEO
1.1 On-page Vs Off-page SEO (2/2)
On-page : modifications on the site itself
Off-page : things done in other location to drive traffic
Off-page factors :
- Social Medias (Facebook, Pinterest...)
- Reputable Industry Sites
- Blog Posts
- Product Reviews Sites
1. Understanding SEO
1.1 On-page Vs Off-page SEO
1.2 Usability
1.3 SEO & Buying Process
1.4 SEO Goals Results & Expectations
2. Site Usability & Structure
2.1 Page Tilte & Meta-data
2.2 Heading, copy & images
2.3 Internal Links
2.4 Inbound Links
3. SEO Best Practices
3.1 Avoid Duplicate Content
3.2 Use Rich Media
3.3 Landing Page
3.4 SEO & Sales
4. On-page Optimization
4.1 Domain Name
4.2 Landing Page
4.3 PDP, PLP, Breadcrumbs, Page Titles and Social Links
4.4 Mobile SEO
5. Measurement & Optimization
5.1 A/B Testing
5.2 Google Analytics
5.3 Heat Mapping
5.4 Moz for Large Scale Sites
1. Understanding SEO
1.2 Usability (1/2)
One word : Simplicity
(Especially for buyers)
Acquisition
(SEO)
Retention
(Usability)
Retention
(Usability)
Acquisition
(SEO)
Before
Now
- Low Bounce Rates
- High Clickthrough
- Site Speed
1. Understanding SEO
1.2 Usability (2/2)
FOCUS ON USABILITY
- Design and write for customers first, then search engines
- Never sacrifice usability for rankings
- Give visitors direct access to information
- Focus on proper design techniques
1. Understanding SEO
1.1 On-page Vs Off-page SEO
1.2 Usability
1.3 SEO & Buying Process
1.4 SEO Goals Results & Expectations
2. Site Usability & Structure
2.1 Page Tilte & Meta-data
2.2 Heading, copy & images
2.3 Internal Links
2.4 Inbound Links
3. SEO Best Practices
3.1 Avoid Duplicate Content
3.2 Use Rich Media
3.3 Landing Page
3.4 SEO & Sales
4. On-page Optimization
4.1 Domain Name
4.2 Landing Page
4.3 PDP, PLP, Breadcrumbs, Page Titles and Social Links
4.4 Mobile SEO
5. Measurement & Optimization
5.1 A/B Testing
5.2 Google Analytics
5.3 Heat Mapping
5.4 Moz for Large Scale Sites
1. Understanding SEO
1.3 SEO & Buying Process
Need Recognition
Solution Exploration
Evaluate Options
Buy !
Eval
SEO
1. Understanding SEO
1.1 On-page Vs Off-page SEO
1.2 Usability
1.3 SEO & Buying Process
1.4 SEO Goals Results & Expectations
2. Site Usability & Structure
2.1 Page Tilte & Meta-data
2.2 Heading, copy & images
2.3 Internal Links
2.4 Inbound Links
3. SEO Best Practices
3.1 Avoid Duplicate Content
3.2 Use Rich Media
3.3 Landing Page
3.4 SEO & Sales
4. On-page Optimization
4.1 Domain Name
4.2 Landing Page
4.3 PDP, PLP, Breadcrumbs, Page Titles and Social Links
4.4 Mobile SEO
5. Measurement & Optimization
5.1 A/B Testing
5.2 Google Analytics
5.3 Heat Mapping
5.4 Moz for Large Scale Sites
1. Understanding SEO
1.4 SEO Goals Results & Expectations
- Results aren't immediate and final
- It's an ongoing process, results are not immediate
- Ensure your site deserves to be the top spot
- Provide quality content and easy to navigate site
(Visit Woorank Website)
1. Understanding SEO
1.1 On-page Vs Off-page SEO
1.2 Usability
1.3 SEO & Buying Process
1.4 SEO Goals Results & Expectations
2. Site Usability & Structure
2.1 Page Tilte & Meta-data
2.2 Heading, copy & images
2.3 Internal Links
2.4 Inbound Links
3. SEO Best Practices
3.1 Avoid Duplicate Content
3.2 Use Rich Media
3.3 Landing Page
3.4 SEO & Sales
4. On-page Optimization
4.1 Domain Name
4.2 Landing Page
4.3 PDP, PLP, Breadcrumbs, Page Titles and Social Links
4.4 Mobile SEO
5. Measurement & Optimization
5.1 A/B Testing
5.2 Google Analytics
5.3 Heat Mapping
5.4 Moz for Large Scale Sites
2. Site Usability & Structure
2.1 Page Tilte & Meta-data (1/2)
SERP : Search Engine Result Pages
Example : search for "Beginner running shoes"
2. Site Usability & Structure
2.1 Page Tilte & Meta-data (2/2)
Title
- 50-60 characters long
- Use important keywords
- Use a unique title for each page
Description
- 150-160 characters long
- Written in a clear & easy to understand way
- Use a unique description foron each page
1. Understanding SEO
1.1 On-page Vs Off-page SEO
1.2 Usability
1.3 SEO & Buying Process
1.4 SEO Goals Results & Expectations
2. Site Usability & Structure
2.1 Page Tilte & Meta-data
2.2 Heading, copy & images
2.3 Internal Links
2.4 Inbound Links
3. SEO Best Practices
3.1 Avoid Duplicate Content
3.2 Use Rich Media
3.3 Landing Page
3.4 SEO & Sales
4. On-page Optimization
4.1 Domain Name
4.2 Landing Page
4.3 PDP, PLP, Breadcrumbs, Page Titles and Social Links
4.4 Mobile SEO
5. Measurement & Optimization
5.1 A/B Testing
5.2 Google Analytics
5.3 Heat Mapping
5.4 Moz for Large Scale Sites
2. Site Usability & Structure
2.2 Heading, copy & images
<h1>My Heading</h1>
<h2>My First Subheading</h2>
<h3>My First Sub Subheading</h3>
<h2>My First Subheading</h2><!-- image element -->
<img src = "http://example.com/image.png" alt = "Image Description Here">
<!-- image element with HTML 5 figure & figcaption elements-->
<figure>
<img src="http://example.com/image.png" alt="Image Description Here">
<figcaption>Image Legend Here</figcaption>
</figure>1. Understanding SEO
1.1 On-page Vs Off-page SEO
1.2 Usability
1.3 SEO & Buying Process
1.4 SEO Goals Results & Expectations
2. Site Usability & Structure
2.1 Page Tilte & Meta-data
2.2 Heading, copy & images
2.3 Internal Links
2.4 Inbound Links
3. SEO Best Practices
3.1 Avoid Duplicate Content
3.2 Use Rich Media
3.3 Landing Page
3.4 SEO & Sales
4. On-page Optimization
4.1 Domain Name
4.2 Landing Page
4.3 PDP, PLP, Breadcrumbs, Page Titles and Social Links
4.4 Mobile SEO
5. Measurement & Optimization
5.1 A/B Testing
5.2 Google Analytics
5.3 Heat Mapping
5.4 Moz for Large Scale Sites
2. Site Usability & Structure
2.3 Internal Links
Examples : visit the Apple Iphone Website here
<!-- Example of using keywords in anchor tag -->
<a href = "https://example.com/about">
About Us
</a>Tips
- Avoid using generic anchor tag like "Click Here"
- Do not use images as links a there is no anchor text present
- Large footer area are a great location for internal links
- Use persistent navigation
1. Understanding SEO
1.1 On-page Vs Off-page SEO
1.2 Usability
1.3 SEO & Buying Process
1.4 SEO Goals Results & Expectations
2. Site Usability & Structure
2.1 Page Tilte & Meta-data
2.2 Heading, copy & images
2.3 Internal Links
2.4 Inbound Links
3. SEO Best Practices
3.1 Avoid Duplicate Content
3.2 Use Rich Media
3.3 Landing Page
3.4 SEO & Sales
4. On-page Optimization
4.1 Domain Name
4.2 Landing Page
4.3 PDP, PLP, Breadcrumbs, Page Titles and Social Links
4.4 Mobile SEO
5. Measurement & Optimization
5.1 A/B Testing
5.2 Google Analytics
5.3 Heat Mapping
5.4 Moz for Large Scale Sites
2. Site Usability & Structure
2.4 Inbound Links
1. Understanding SEO
1.1 On-page Vs Off-page SEO
1.2 Usability
1.3 SEO & Buying Process
1.4 SEO Goals Results & Expectations
2. Site Usability & Structure
2.1 Page Tilte & Meta-data
2.2 Heading, copy & images
2.3 Internal Links
2.4 Inbound Links
3. SEO Best Practices
3.1 Avoid Duplicate Content
3.2 Use Rich Media
3.3 Landing Page
3.4 SEO & Sales
4. On-page Optimization
4.1 Domain Name
4.2 Landing Page
4.3 PDP, PLP, Breadcrumbs, Page Titles and Social Links
4.4 Mobile SEO
5. Measurement & Optimization
5.1 A/B Testing
5.2 Google Analytics
5.3 Heat Mapping
5.4 Moz for Large Scale Sites
3. SEO Best Practices
3.1 Avoid Duplicate Content (1/2)
- Duplicate content confuses search engines
- Search engines will not display content from duplicate pages
- Duplicate content can trigger search engines spam detection and get you penalized
Good Example : Cookeo
3. SEO Best Practices
3.1 Avoid Duplicate Content (2/2)
E-commerce Tips
- Use clear and unique page title & description for each page, don't reuse them
- If you are a drop shipper, avoid using manufacturer product description on your product page
- Use robots.txt to block area that create duplicate content
- Add nofollow attributes to links that point to areas of duplicate content
- Use canonical URL if you have duplicate content
<!-- Tell to search engine where the page content originally come from -->
<link rel="canonical" href="http://www.moulinex.fr">1. Understanding SEO
1.1 On-page Vs Off-page SEO
1.2 Usability
1.3 SEO & Buying Process
1.4 SEO Goals Results & Expectations
2. Site Usability & Structure
2.1 Page Tilte & Meta-data
2.2 Heading, copy & images
2.3 Internal Links
2.4 Inbound Links
3. SEO Best Practices
3.1 Avoid Duplicate Content
3.2 Use Rich Media
3.3 Landing Page
3.4 SEO & Sales
4. On-page Optimization
4.1 Domain Name
4.2 Landing Page
4.3 PDP, PLP, Breadcrumbs, Page Titles and Social Links
4.4 Mobile SEO
5. Measurement & Optimization
5.1 A/B Testing
5.2 Google Analytics
5.3 Heat Mapping
5.4 Moz for Large Scale Sites
3. SEO Best Practices
3.2 Use Rich Media (1/2)
Use rich media...and optimize them !
Tips
- Optimize media manually...
- Or include automated optimization tasks to you workflow
Example : Our History
3. SEO Best Practices
3.2 Use Rich Media (2/2)
Video SEO Tips (Self Hosting)
<!-- HTML 5 video tag -->
<video width="480" height="320" controls
poster="https://archive.org/download/WebmVp8Vorbis/webmvp8.gif" >
<!-- source 1 -->
<source
src="https://archive.org/download/WebmVp8Vorbis/webmvp8.webm"
type="video/webm">
<!-- source 2 -->
<source
src="https://archive.org/download/WebmVp8Vorbis/webmvp8_512kb.mp4"
type="video/mp4">
<!-- source 3 -->
<source
src="https://archive.org/download/WebmVp8Vorbis/webmvp8.ogv"
type="video/ogg">
<!-- English Subtitles -->
<track kind="subtitles" src="foo.en.vtt" srclang="en"
label="English">
<!-- English Subtitles -->
<track kind="subtitles" src="foo.fr.vtt" srclang="fr"
label="French">
Your browser doesn't support HTML5 video tag.
</video>1. Understanding SEO
1.1 On-page Vs Off-page SEO
1.2 Usability
1.3 SEO & Buying Process
1.4 SEO Goals Results & Expectations
2. Site Usability & Structure
2.1 Page Tilte & Meta-data
2.2 Heading, copy & images
2.3 Internal Links
2.4 Inbound Links
3. SEO Best Practices
3.1 Avoid Duplicate Content
3.2 Use Rich Media
3.3 Landing Page
3.4 SEO & Sales
4. On-page Optimization
4.1 Domain Name
4.2 Landing Page
4.3 PDP, PLP, Breadcrumbs, Page Titles and Social Links
4.4 Mobile SEO
5. Measurement & Optimization
5.1 A/B Testing
5.2 Google Analytics
5.3 Heat Mapping
5.4 Moz for Large Scale Sites
3. SEO Best Practices
3.3 Landing Page
Audit with Google PSI
Tips for loading speed
- Optimize images and video
- Use a quality hosting service
- Minify and concatenate code (Automate it !)
- Use a CDN
- Implement Lazy Loading and/or Defering
- Implements AMD solution (RequireJS, WebPack, etc)
<link rel="stylesheet"
media="(max-width: 900px)"
href="max-900.min.css">
<link rel="stylesheet"
media="(min-width: 901px) and (max-width: 1280px)"
href="min-901_max-1280.min.css">
<link rel="stylesheet"
media="(min-width: 1281px)"
href="min-1281.min.css">1. Understanding SEO
1.1 On-page Vs Off-page SEO
1.2 Usability
1.3 SEO & Buying Process
1.4 SEO Goals Results & Expectations
2. Site Usability & Structure
2.1 Page Tilte & Meta-data
2.2 Heading, copy & images
2.3 Internal Links
2.4 Inbound Links
3. SEO Best Practices
3.1 Avoid Duplicate Content
3.2 Use Rich Media
3.3 Landing Page
3.4 SEO & Sales
4. On-page Optimization
4.1 Domain Name
4.2 Landing Page
4.3 PDP, PLP, Breadcrumbs, Page Titles and Social Links
4.4 Mobile SEO
5. Measurement & Optimization
5.1 A/B Testing
5.2 Google Analytics
5.3 Heat Mapping
5.4 Moz for Large Scale Sites
3. SEO Best Practices
3.4 SEO & Sales
SEO Goals
- Product Purchases
- Newsletter Signups
- Social Intercations
- Product Reviews
1. Understanding SEO
1.1 On-page Vs Off-page SEO
1.2 Usability
1.3 SEO & Buying Process
1.4 SEO Goals Results & Expectations
2. Site Usability & Structure
2.1 Page Tilte & Meta-data
2.2 Heading, copy & images
2.3 Internal Links
2.4 Inbound Links
3. SEO Best Practices
3.1 Avoid Duplicate Content
3.2 Use Rich Media
3.3 Landing Page
3.4 SEO & Sales
4. On-page Optimization
4.1 Domain Name
4.2 Landing Page
4.3 PDP, PLP, Breadcrumbs, Page Titles and Social Links
4.4 Mobile SEO
5. Measurement & Optimization
5.1 A/B Testing
5.2 Google Analytics
5.3 Heat Mapping
5.4 Moz for Large Scale Sites
4. On-page Optimization
4.1 Domain Name
Domain Name Tips
- Avoid _, -, and other characters
- Short is better !
TLDs Tips
- avoid .cc, .info, .biz...
1. Understanding SEO
1.1 On-page Vs Off-page SEO
1.2 Usability
1.3 SEO & Buying Process
1.4 SEO Goals Results & Expectations
2. Site Usability & Structure
2.1 Page Tilte & Meta-data
2.2 Heading, copy & images
2.3 Internal Links
2.4 Inbound Links
3. SEO Best Practices
3.1 Avoid Duplicate Content
3.2 Use Rich Media
3.3 Landing Page
3.4 SEO & Sales
4. On-page Optimization
4.1 Domain Name
4.2 Landing Page
4.3 PDP, PLP, Breadcrumbs, Page Titles and Social Links
4.4 Mobile SEO
5. Measurement & Optimization
5.1 A/B Testing
5.2 Google Analytics
5.3 Heat Mapping
5.4 Moz for Large Scale Sites
4. On-page Optimization
4.2 Landing Page
Landing Page Tips
- Use Call to Action to encourage deeper exploration
- Use single prominent heading to clarify the page
- Ensure important content is "above the fold"
- Keep content light
- Match the page style to the user or market
1. Understanding SEO
1.1 On-page Vs Off-page SEO
1.2 Usability
1.3 SEO & Buying Process
1.4 SEO Goals Results & Expectations
2. Site Usability & Structure
2.1 Page Tilte & Meta-data
2.2 Heading, copy & images
2.3 Internal Links
2.4 Inbound Links
3. SEO Best Practices
3.1 Avoid Duplicate Content
3.2 Use Rich Media
3.3 Landing Page
3.4 SEO & Sales
4. On-page Optimization
4.1 Domain Name
4.2 Landing Page
4.3 PDP, PLP, Breadcrumbs, Page Titles and Social Links
4.4 Mobile SEO
5. Measurement & Optimization
5.1 A/B Testing
5.2 Google Analytics
5.3 Heat Mapping
5.4 Moz for Large Scale Sites
4. On-page Optimization
4.1 PLP, PDP, Breadcrumbs, Pages Titles and Social Links
Product Page Strategies
- Implements breadcrumbs
- Add social sharing buttons
- Use consistent page titles (Can includes brand name)
- Write unique product descriptions. Do not copy manufacturer descriptions (Or use canonical URL)
1. Understanding SEO
1.1 On-page Vs Off-page SEO
1.2 Usability
1.3 SEO & Buying Process
1.4 SEO Goals Results & Expectations
2. Site Usability & Structure
2.1 Page Tilte & Meta-data
2.2 Heading, copy & images
2.3 Internal Links
2.4 Inbound Links
3. SEO Best Practices
3.1 Avoid Duplicate Content
3.2 Use Rich Media
3.3 Landing Page
3.4 SEO & Sales
4. On-page Optimization
4.1 Domain Name
4.2 Landing Page
4.3 PDP, PLP, Breadcrumbs, Page Titles and Social Links
4.4 Mobile SEO
5. Measurement & Optimization
5.1 A/B Testing
5.2 Google Analytics
5.3 Heat Mapping
5.4 Moz for Large Scale Sites
4. On-page Optimization
4.1 Mobile SEO
SEO Tips for Mobile
- Check for the mobile-friendly badge
- Run the Google Mobile Friendly Test
- Avoid the use of Flash or data-heavy media on mobile
- Implements a responsive design
- Consider usability in your site design (fonts, buttons, etc)
<img
sizes="(min-width: 320px) 25%,
(min-width: 640px) 50%,
(min-width: 900px) 25%,
(min-width: 1280px) 50%"
src="image-320.jpg"
srcset="image-320.jpg 320w,
image-640.jpg 640w,
image-900.jpg 900w,
image-1280.jpg 1280w">Responsive design...and responsive media !
1. Understanding SEO
1.1 On-page Vs Off-page SEO
1.2 Usability
1.3 SEO & Buying Process
1.4 SEO Goals Results & Expectations
2. Site Usability & Structure
2.1 Page Tilte & Meta-data
2.2 Heading, copy & images
2.3 Internal Links
2.4 Inbound Links
3. SEO Best Practices
3.1 Avoid Duplicate Content
3.2 Use Rich Media
3.3 Landing Page
3.4 SEO & Sales
4. On-page Optimization
4.1 Domain Name
4.2 Landing Page
4.3 PDP, PLP, Breadcrumbs, Page Titles and Social Links
4.4 Mobile SEO
5. Measurement & Optimization
5.1 A/B Testing
5.2 Google Analytics
5.3 Heat Mapping
5.4 Moz for Large Scale Sites
5. Measurement & Optimization
5.1 A/B Testing
Define which version of your site is better fitting to your goals
1. Understanding SEO
1.1 On-page Vs Off-page SEO
1.2 Usability
1.3 SEO & Buying Process
1.4 SEO Goals Results & Expectations
2. Site Usability & Structure
2.1 Page Tilte & Meta-data
2.2 Heading, copy & images
2.3 Internal Links
2.4 Inbound Links
3. SEO Best Practices
3.1 Avoid Duplicate Content
3.2 Use Rich Media
3.3 Landing Page
3.4 SEO & Sales
4. On-page Optimization
4.1 Domain Name
4.2 Landing Page
4.3 PDP, PLP, Breadcrumbs, Page Titles and Social Links
4.4 Mobile SEO
5. Measurement & Optimization
5.1 A/B Testing
5.2 Google Analytics
5.3 Heat Mapping
5.4 Moz for Large Scale Sites
5. Measurement & Optimization
5.2 Google Analytics
1. Understanding SEO
1.1 On-page Vs Off-page SEO
1.2 Usability
1.3 SEO & Buying Process
1.4 SEO Goals Results & Expectations
2. Site Usability & Structure
2.1 Page Tilte & Meta-data
2.2 Heading, copy & images
2.3 Internal Links
2.4 Inbound Links
3. SEO Best Practices
3.1 Avoid Duplicate Content
3.2 Use Rich Media
3.3 Landing Page
3.4 SEO & Sales
4. On-page Optimization
4.1 Domain Name
4.2 Landing Page
4.3 PDP, PLP, Breadcrumbs, Page Titles and Social Links
4.4 Mobile SEO
5. Measurement & Optimization
5.1 A/B Testing
5.2 Google Analytics
5.3 Heat Mapping
5.4 Moz for Large Scale Sites
5. Measurement & Optimization
5.3 Heat Mapping
1. Understanding SEO
1.1 On-page Vs Off-page SEO
1.2 Usability
1.3 SEO & Buying Process
1.4 SEO Goals Results & Expectations
2. Site Usability & Structure
2.1 Page Tilte & Meta-data
2.2 Heading, copy & images
2.3 Internal Links
2.4 Inbound Links
3. SEO Best Practices
3.1 Avoid Duplicate Content
3.2 Use Rich Media
3.3 Landing Page
3.4 SEO & Sales
4. On-page Optimization
4.1 Domain Name
4.2 Landing Page
4.3 PDP, PLP, Breadcrumbs, Page Titles and Social Links
4.4 Mobile SEO
5. Measurement & Optimization
5.1 A/B Testing
5.2 Google Analytics
5.3 Heat Mapping
5.4 Moz for Large Scale Sites
5. Measurement & Optimization
5.4 Moz for Large Scale Sites
Bonus
&
- moz.com/blog
- searchengineland.com
- blog.kissmetrics.com
- lynda.com
Useful Resources
To be continued...
SEO for e-commerce
By Mohammed Amine EL JIRARI
SEO for e-commerce
A presentation about Search Engine Optimization for e-commerce Websites.
