IPC which stands for International Publishing Corporation  is a consumer magazine and digital publisher in the United kingdom, with a large portfolio selling over 350 million copies each year. 

IPC company history

The International Publishing Corporation Ltd was formed in 1963 following the merger of the UK's three leading magazine publishers - George Newnes, Odhams Press and Fleetway Publications - who came together with the Mirror Group to form the International Publishing Corporation (IPC). And IPC Magazines was created five years later, in 1968. But those three original magazine businesses each had their own illustrious history, having been established in 1881, 1890 and 1880 respectively, with a number of the titles they launched in the late 19th Century still being published today under the IPC umbrella. And when The Field, launched in 1853, joined the IPC stable in 1994 following the acquisition of Harmsworth Magazines, it saw our family tree reach back even further. IPC was acquired by Time Warner in 2001 and was renamed Time Inc. UK in 2014 after Time Inc. acquired the company in connection with its spinoff from Time Warner.

Publications that IPC manage

IPC Media groups its current titles under three magazine divisions each focusing on a core audience.

Connect (Targeting the mass market for women)

-Teen Now

-Woman's Weekly

-Soaplife

-TVTimes

-Pick Me Up!

-Woman's Own

Southbank (Targeting upmarket women)

-MarieClaire

-Instyle

-Look

-Ideal Home

-Homes & Gardens

Inspire (Targeting the market for men)

-Country Life

-Shooting Times

-Yachting World

-Rugby World

LOOK

Look magazine

This magazine has a target audience of females from the ages of 16 to 25. The magazine attracts their reader by the use of bright colours that represents fun and self indulgent time. The masthead does not stand out however, you are able to tell what magazine this is. The main image shows the famous celebrity Beyonce, this encourages her fans aswell as their audience to want to buy the magazine as they would want to read her story. This is more targeted for females as there are talks about fashion and gossip. 

TEEN NOW

Teen  Now

This magazine is targeted for ages 11 to 16. The attracts their audience, in this case, teenage girls, by including images of many celebrities such as One Direction and Justin Bieber to grab their attention. They also used a free poster to appeal to their audience as many teenage girls do love freebies. They used languages such as 'Omg' to connect with the younger years. The masthead stands out however, they made Justin's name capital knowing that the audience would see it straight away. They use more pictures than words, suggesting that they are trying to appeal to teenagers through images to get them excited and straight to the point.