by Olga Dokukova

[Ironhack Module 3 Project]

The fashion dolls are manufactured both

and as collectibles for adult collectors

 as toys for children to play with

Context

Fashion dolls brief history

Fashion dolls appeared in the 16th century and were used to illustrate the latest fashion trends in the European courts

Barbie was released by Mattel in 1959 and her size of 12 inches set the standard often used by other manufacturers

Fashion dolls brief history

Fashion dolls appeared in the 16th century and were used to illustrate the latest fashion trends in the European courts

Barbie was released by Mattel in 1959 and her size of 12 inches set the standard often used by other manufacturers

Integrity Toys launched the Fashion Royalty line of 12" dolls conceived and created by Jason Wu in 2000 specifically for adult collectors

Fashion dolls brief history

Fashion dolls appeared in the 16th century and were used to illustrate the latest fashion trends in the European courts

Market size & trends

Global toys market

$50 billion*

4% growth**

Collectible toys market

$4 billion*

26% growth**

* In 2017, by The NPD Group reports

Highlight

In the UK £1 in every £9 spent on toys is adults buying toys for themselves. That's an increase of 8% year-on-year.

In all, NPD predicts that the market overall will top $99 billion in 2022

** In the first half of 2018, by The NPD Group reports

Dynamic market (on Ebay mainly)

Doll parts on sale

Collectors' problems

Remember all the facts about their dolls (price, features, etc.)

Manage the budget according to the wishlist and the current offer

Continuously monitor Ebay to find dolls they wish at a good price

        Know:

• how much they spent on their collection
• the current value of their collection

Doll Collector helps adult collectors to organize their Integrity Toys doll collection and whishlist

Visualize the catalog, search and filter dolls

Users can

Create a profile & update it

Add dolls to their collection in 1 click & update them with additional data (acquisition price, condition, etc.)

Add dolls to their wishlist in 1 click & update them with additional data

Monitor dolls' prices on Ebay directly in the app

Challenges

• UX, UI & Design

• Backend & Frontend connection

• Ebay API connection

• Responsive webapp

Process

Wireframes

Define Models & Routes

Prepare Database

Back-end

Front-end

Process

Wireframes

Define Models & Routes

Prepare Database

Back-end

Front-end

3 models

Process

Wireframes

Define Models & Routes

Prepare Database

Back-end

Front-end

Ad Hoc DB: 125 items, 500+ images

Process

Wireframes

Define Models & Routes

Prepare Database

Back-end

Front-end

Process

Wireframes

Define Models & Routes

Prepare Database

Back-end

Front-end

• MongoDB import

Aspects learnt

• React

• Ebay API connection

• CSS (including parallax)

• Postman

• Own buy & sell platform

Opportunities (to do in the future)

• Users interactions

• Ebay Affiliate Program

• Best prices alerts

• Choose a public or private account

• Custom dolls & images upload

Demo

Contact me:

November 2019

=> Back-end

=> Front-end

Bonus: Celebrities collecting dolls

Demi Moore has more than 3000 dolls in her collection

Johnny Depp collects Barbies and celebrity dolls

Arnold Schwarzenegger was seen with dolls as well