Making the web Juicer!

@opherv / Apr 2016

Hi! I'm Opher

I work with developers, designers and video makers to create some pretty cool experiences

I'm a creative developer at Interlude


Yahoo! homepage, Oct 27th, 1997

Yahoo! homepage, Apr 6th, 2016

Adobe homepage, Oct 25th, 1996

Adobe homepage, Apr 6th, 2016

Tomb Raider

Core Design, 1996

Rise of the Tomb Raider

Crystal Dynamics 2016

Trends: Parallax / flat design

What am I not talking about today?



We ARE talking about

"Juice is typically auditory or visual, but it doesn't really need to be…it's about maximum output for minimum input."  

-Martin Jonasson and Petri Purho


Breathing animation

Camera Movement



Interactive Video

New ways to juice up your site

Starting from somewhere

Breathing Animation

Breathing animations make the experience feel dynamic, rather than stale


They can be video based - but it doesn't have to be

Examples in sites:

Media boom

Solstice Coil



Particles add a sense of magic and mystery


They are an efficient solution to create atmosphere without spending too much time doing animations

Implementation: Proton

Camera Movement ("Screen Shake")

Camera Movement ("Screen Shake") cont

Camera movement adds realism and drama to user actions


It can help convey meaningful actions, or serve as a reward for user action

Implementation: CSSShake/animation


Physics add a sense of fun and excitement


They let users experiment


It's a system that is familiar from real life,

but at the same leads to unexpected surprising results

Implementation: physicsJS

Interactive Storytelling

Interactive video responds and adapts to

user choice (unlike linear video)


It allows for a lean-into, rather than lean-back experience leading to even more interaction


Don't overdo it!

With great power come great Clichés 



Making the web Juicer!

By Opher Vishnia

Making the web Juicer!

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