Bog Imaginaries

Pressure Cooker

Radboud University

December 2024

09:00 - Coffee and welcome

09:30 - Opening up space of imagination

10:00 - Introductions/lab tour

11:30 - Gathering Bog Memories

12:30 - Lunch in groups

13:30 - Developing Imaginaries

16:00 - Presenting Imaginaries

16:30 - Wrap up

Today

Storytellers United

Stories help us understand

ourself

each other

the world around us

Stories move

and time

through space

us

storytellers

we have always been

our tools

shape our expression

the web

as meta medium

movies on the web

of the web

movies

Media

Design

Tech

what language do we speak here?

collaborate

make

share

Story Jam

graphic design

web development

script writing

filmmaking

tiktok?

mentoring

Story crafting

Metaphors are assistive devices for understanding.

 

You give a user something to grasp onto when you make a metaphor solid. In the case of software on a screen, the metaphors visually explain the functions of an interface, and provide a bridge from a familiar place to a less known area by suggesting a tool’s function and its relationship to others.

– Frank Chimero
What screens want (2013)

Climate crisis is like a tipping point

Mental health is like a tipping point

Immune system is like warfare

Technology is like the brain

The brain is like a computer

Identify the metaphors present in your cluster

 

(Critically) Examine the metaphor: where does it break?

 

Imagine one new metaphor and model it in 3D

exercise: mining for metaphors

There are two successful outcomes when a design focuses on its audience: resonance and engagement. Stories speak to the first and frameworks to the latter.

 

Frameworks are the structures that allow for contributions to be made to the products of design, and increasingly, it has become the work of the designer to create these frameworks.

– Frank Chimero
The Shape of Design (2012)

 

Who is your audience?

 

How do they contribute to your world?

 

What is their role?

exercise: inviting your audience

5 minutes per team

Presenting Bog Imaginaries

Des Traynor https://www.intercom.com/blog/start-with-a-cupcake/

start with a cupcake

Start with

Why does this story need to be heard?

Why would your audience care?

why

2 Tips to find your story

Start with a question you don’t know the answer to

Find the unusual experts

Get to know your audience

What are their goals?

What are their frustrations?

this can form the basis of a "persona"

individually (1 min):
2 questions you don't know the answer to

 

in pairs (2 min each):
share your questions and see what resonates

 

role play (3 min each):
interview one unlikely expert (can be an audience member)

keep notes

 

Keep it simple and silly 😉

exercise 

Frameworks, formats & metaphors

This is the secret power at the heart of all formats - formats are a form of storytelling that you do more than once.

Formats help audiences make the decision to give you their attention.

Formats help your production workflow

in new pairs:
share your interview notes

 

note & vote

 

brainstorm a framework or format for your story

 

paper prototype cupcake & 2 min pitch

exercise  

Bog Memory Pressure Cooker

By Philo van Kemenade

Bog Memory Pressure Cooker

One day pressure cooker

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