Philo van Kemenade
Creating tools, stories and things in between to amplify human connection with arts and culture.
Bog Imaginaries
Pressure Cooker
Radboud University
December 2024
09:00 - Coffee and welcome
09:30 - Opening up space of imagination
10:00 - Introductions/lab tour
11:30 - Gathering Bog Memories
12:30 - Lunch in groups
13:30 - Developing Imaginaries
16:00 - Presenting Imaginaries
16:30 - Wrap up
Today
Storytellers United
Stories help us understand
ourself
each other
the world around us
Stories move
and time
through space
us
storytellers
we have always been
our tools
shape our expression
the web
as meta medium
movies on the web
of the web
movies
Media
Design
Tech
what language do we speak here?
collaborate
make
share
Story Jam
graphic design
web development
script writing
filmmaking
tiktok?
mentoring
Story crafting
Metaphors are assistive devices for understanding.
You give a user something to grasp onto when you make a metaphor solid. In the case of software on a screen, the metaphors visually explain the functions of an interface, and provide a bridge from a familiar place to a less known area by suggesting a tool’s function and its relationship to others.
– Frank Chimero
What screens want (2013)
Climate crisis is like a tipping point
Mental health is like a tipping point
Immune system is like warfare
Technology is like the brain
The brain is like a computer
Identify the metaphors present in your cluster
(Critically) Examine the metaphor: where does it break?
Imagine one new metaphor and model it in 3D
exercise: mining for metaphors
There are two successful outcomes when a design focuses on its audience: resonance and engagement. Stories speak to the first and frameworks to the latter.
Frameworks are the structures that allow for contributions to be made to the products of design, and increasingly, it has become the work of the designer to create these frameworks.
– Frank Chimero
The Shape of Design (2012)
Who is your audience?
How do they contribute to your world?
What is their role?
exercise: inviting your audience
5 minutes per team
Presenting Bog Imaginaries
Des Traynor https://www.intercom.com/blog/start-with-a-cupcake/
start with a cupcake
Start with
Why does this story need to be heard?
Why would your audience care?
why
2 Tips to find your story
Start with a question you don’t know the answer to
Find the unusual experts
Get to know your audience
What are their goals?
What are their frustrations?
this can form the basis of a "persona"
individually (1 min):
2 questions you don't know the answer to
in pairs (2 min each):
share your questions and see what resonates
role play (3 min each):
interview one unlikely expert (can be an audience member)
keep notes
Keep it simple and silly 😉
exercise
Frameworks, formats & metaphors
This is the secret power at the heart of all formats - formats are a form of storytelling that you do more than once.
– Matt Lock
Using Formats To Turn Prospects Into Loyal Audiences (2024)
Formats help audiences make the decision to give you their attention.
Formats help your production workflow
in new pairs:
share your interview notes
note & vote
brainstorm a framework or format for your story
paper prototype cupcake & 2 min pitch
exercise
Bog Memory Pressure Cooker
By Philo van Kemenade
Bog Memory Pressure Cooker
One day pressure cooker
