What Is Ideate?

īdēˈāSHən

• The creation and sharing of ideas

Initial Problem

• Statement: My attendees are not engaged with the content I’m providing
• Source: I don’t know the objectives of my audience to pick the right content
• Result: High attrition rate (during the meeting, or the following year)
• Who: Conference/Event Organizers who are responsible for content

Customer Engagement

What did we learn?

• Content is not an issue for planners
• Finding the right event space is very tough
• Meeting planners cannot always visit venues in person

New Problem

• Statement: Meeting organizers have a hard time finding qualified space for ideation meetings
• Source: They can’t visualize or find quality information about the space
• Result: Wasted time visiting unqualified spaces
• Who: Event planners

What We Discovered

• Customer Feedback
  • ​ "It would also be great if all of the venues had better pictures/video of their space."
  • "Many times it comes down to – will my group fit and how will it look when you are booking remote."

Conclusion

• Using customer feedback, we validated need for meeting organizers to find spaces that promote fit their needs and promote ideation
• Solution: 3D Walkthrough for Onsite could help solve this problem
• Why? Allows meeting organizers to get a clear sense of an event space without having to visit in-person

Questions?