DIGIPAK

SABAHAT KASHIF

Digipak is a patented style of CD or DVD packaging. A CD digipak usually folds out to four or six sections, each featuring different images of the artist or their influences. Digipaks always contains the artist or bands CD, a bonus item, it could be a DVD of their latest tour, posters, bonus tracks. 

 Digipaks are designed in a way which is meant to attract fans and it's target audiences. They must have a aesthetically pleasing cover to attract the age, gender and the type of person who will like and listen to the music . However digipaks are also created for the companies finical interests, unlike regular albums which are easily downloadable from illegal websites, digipaks incise people into buying extra content which gives the artist some worth.

The examples are as follows:

Most digipaks flip open like a book but some unconventional designs include 3 to 4 parts that fold onto each other.

Every digipak follows a theme that symbolises the content in it and the image of the artist. A large graphic content is used in these digipaks folowing the theories of Laura Mulvey and Richard Dyer. Examples are;

Features of a digipak!

It typically consists of a gate fold or a book styled paper board outer binding. It has a plastic tray which can hold the CD or the DVD attached to it inside. They are the alternatives to the jewel cases which are used by the major record companies.

Such packaging is less resistant to abrasion than the  jewel cases. They are less likely to crack although the disk tray inside is rather brittle and is likely to break if the packaging is crushed.

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