Mediator between Product & Audience

2 way conduit | Clear roadblocks | Champion developers

Developers are cynical & loyal

Know audience | Marketing does not fly | Cut out fluff

Developers are passionate

Showcase developer experience | Speak tech | Straight up

Pain-driven development

How does your product make life simpler | Show value

Make solutions contagious

 Showcase real world problems | Integrations | Rinse & repeat 

Be truly enthusiastic about tech

Don't fake passion | Believe in what you preach | Dogfood

Stay on cutting edge

Build cool stuff | Know trends | Own product roadmaps

Don't try doing everything

Travel or Content | Online or Offline | Avoid burnouts

Travel is fun, until it is not

Loyalty perks | Work doesn't stop | Strike a balance

Maintain dignity & integrity

Independent voice is an asset | Trust your judgement

You are the face

Nothing is 'off-record' | Opinion counts | Context matters

Don't dig a hole

Tread carefully on PR/HR/Legal | Internet does not forget

Generalist or Specialist

Know pitfalls | Balance fame with options | Be flexible

It's what keeps everyone on toes

Recognize solid tech | Acknowledge chinks in armor

Advocates are developers

Keep coding | Draw from experiences | Understand PoV

Pick what works for your audience

Blogs | Websites | Magazines | Podcasts | Webinars | Videos | Forums | Conferences | UGs | Social networks | Apps | Books | Courses | Product Group interactions | Comments | Customer visits | Hallway conversations

Tap into resources judiciously

Be known in circles of trust | Earn favors | Genuinely care

Scale your reach

Incubate a loyal army | Free amplification | Foster network

Measurable results

Educate internally | Highlight wins | Show outreach

Tech industry changes quickly

Careful spokesperson | Get facts right | Watch reputation

Show value in preferred life

Tools | Expectations | Headphone | Reachable | Pants matter

Effective vs Efficient

Life happens | Triage | Discipline | Catch-up | Talk | Health

Honor Diversity & Inclusion

Alcohol complicates matters | Human respect

Open Sourcing != Crowd Sourcing

Rules for collaboration | Professionalism | No hatred

Keep community energized

Move PRs along | Work Issues openly | Incentivize

Use every opportunity

Speak a lot | Hone your craft | Listen with intent

Be present

Entertain | Engage | Take something back | Less is more

Confidence is key

Body language | Eye contact | No sugar coating

Be genuine

Get back to you | Tech failures | Enthusiasm | Humor

You are the presentation

Prep hard | Live coding risks | Slide decks | KISS

Audience isn't stupid

Primary message | Insights matter | End-to-end story

Practice makes perfect

Simple terms | Tell, show & tell again | No rambling

It's only words ...

Share-friendly title | Catchy intro | Watch length

Show your soul

Gifs/Memes help | Professional humor | Embed media

Create value

No plagiarism | No regurgitating | Show clean code

Engagement brings viewership

Plug across outlets | Encourage comments | Don't feed trolls

You will upset somebody

Hard to impress all | Ok to take sides | Get to bottom

Rinse & Repeat

Right outlets for right audience | Amplify | Measure

Social web = friend & enemy

Don't burn bridges | Be passionate | Accept differences