Brainstorming has developed a fraught reputation  (perhaps deservedly so).

When groups of people are thrown together and expected to come up with 'original' ideas, there is often too much pressure to be creative – resulting in ideas that are anything but.

 

Myths vs. evidence!

I am not a creative person

Where did my creativity go?

non-creative schooling

lack of confidence

SAY = Think out of the box

DO = don't be different

Where will I find an original idea?

Where will
I find an original idea?

The faulty assumption behind this question is that all parts of the idea must be new and never before seen. But original ideas are often composed of and inspired by things that already exist in the world—fragments that are all around us, waiting to be noticed and then reimagined in a new form.

Group or individual?

brainstorm

vision

wild goose

brainstorm

vision

wild goose

realistic | classic | individual

realistic | classic | individual

safety | personalities | diversity

safety | personalities | diversity

Group or individual?

TEAM climate | process

RELAXATION
is the key to success

People are lazy

ENERGISER!

Role distribution

1. What do you want
to achieve ?

 

1 question

simple > or break it down

tangible

inspiring

start = insight(s)!

 

?

2. Share your ideas

 

1. Postpone your judgement
   all ideas are good (in this phase)
2. Focus on quantity
   strive for as many ideas as possible
3. Freewheel
   Feel free to jump from one idea to another
4. Hitch-hike
   Surf along with the ideas of others

 

2 - 5 min. / question

strive for as many ideas as possible

 

alternatives / the opposite

bad ideas / hero ideas
make it bigger / smaller

different place / target group

trends

...

 

 

 

3. Choosing is losing?

Ratio versus emotion

Ratio versus emotion

explicit
conscious

implicit
unconscious

associative

Arguments!

choose 1-2 ideas

convince people with 4 arguments

(added) value

+/- aspects

how can you change the - ?

 

no consensus > conviction !

Feedback

• on an idea, not on a person
• honest feedback
• understand the 'why'
• consider any idea
• but.... suggest alternatives

 

 An idea becomes the group's idea!