Sarah Marshall
I'm social media editor, EMEA, at The Wall Street Journal
Influencers: Interacting with influencers on social
PR Summit 2014, 29 April 2014
How we work at
The Wall Street Journal
Tool 1: Twitter lists
Tool 2: RT
Ukraine/Crimea/Russia: @paulsonne
tweet
Curation: Social slideshow
tweet
tweet
tweet
tweet
Tweet
Tool 3: Reddit AMA
Tool 4: Google+ Hangout
Tool 5: WorldStream
Curation: Social stories
How do you work?
- How do you profile and work out who your influencers are?
- Journalists and bloggers: What's the best way to engage?
- Which types of story do they pick up on social?
- How do bloggers fit in with your strategy?
- How do you analyse the quality of segmentation they bring?
- How do you feed the content and information you get back into the business to help develop new ideas
The journalist's view:
10 tips for PRs
1. Put your name in the Twitter account bio
2. Upload CC images to Flickr and have a media section on your site
3. Build relationships and participate in the conversation. RT journalists' stories
4. Tailor your pitch. A short email is best. Avoid attachments. PDFs are annoying.
5. Be targeted in your approach
6. Don't be put off if you don't hear. There are busy days and less busy days
7. Some journalists and bloggers are short of stories at Christmas
8. Use a range of platforms, such as Instagram
9. It's not all about Twitter
10. You don't need traditional news media to get your story out
Influencers: Interacting with influencers on social
By Sarah Marshall
Influencers: Interacting with influencers on social
PR Summit 2014. Talk by Sarah Marshall, social media editor, EMEA, The Wall Street Journal
