A Call to Action

How the Cell Phone Overcame  Government Bureaucracy

 

The 70's: A Different World

AT & T

The 70's: A Different World

Man down on 74 and 9th.
I repeat!

The 70's: A Different World

Walkie Talkies

 

Emergency Pager Systems

Motorola: Challenge

What are you dreaming about? 

We don't have any bandwidth!

Motorola: Challenge

• More room needed in the radio/

television spectrum

 

• Wavelengths were being reserved by the Federal Communications Commission (FCC).

The Tussle: Part I

Moto

FCC

Problem

Phones made of tubes like an old radio
 

Small range of transmission 
 

Users had to manually change frequencies as they traveled across town 

Very cumbersome.

The Solution

Motorola recognized the pent-up demand

 

 

Answer  =

 

Actual Portable Cellphone

The Vision

Motorola recognized the potential of such a technology.

 

 

Tapped the 900 Mhz frequency 

Installed cell towers throughout the area

 

Began to develop cell technology

Invested more than $ 100 million

Why Visionary?

The First Model

Came in 1973

 

Cost $ 2500

 

Weighed two pounds

 

Contained 2,700 different parts

 

Martin Cooper became the first person ever to speak over a cell phone

 

The Tussle: Part II

Moto

FCC

AT & T

The Tussle: Part III

Moto

FCC

How so?

Here. Make a call.

The signal at the end of the tunnel...

Astonished with the developments, the FCC opened up the high end of the VHF
band to everyone.

What can we learn from them?

Business is often ahead of government.

 

What is seen as protection yesterday can become today’s suffocation. 

 

Rules and regulations can often be changed to accommodate innovation.

 

Persistence and vision

Thank You!

Avnish Kumar

Shreya Khurana

Himanshu Saini