Building a better, accessible web

About Me

Matt Stow


Senior UX Engineer at
National Rugby League

“We should be able to access the web … regardless of the software we use, the computer we have, the language we speak … and regardless of our sensory or interaction modes”

Disability statistics

  • More than 1 billion (15%) of the world‘s population has some form of substantial or long-term disability
  • Over 50% find browsing the web to be challenging
  • 30 – 50% of people aged 65+ have a disability
  • Disability rates are continuing to rise as populations age

‘People with disability’ is the only minority group that anyone can join at any time”


Equal access is often  required by law

  • Australia
    All websites should comply with WCAG 2.0 to a minimum of AA-Level
  • USA
    All Federal websites must provide comparable access for people with disabilities
  • European Union
    Public sector websites to be accessible by 2018 by making them WCAG compliant

Types of disabilities

  • Hearing impairments
  • Cognitive & learning disabilities
  • Mobility & physical impairments
  • Vision disabilities

Hearing impairments

  • Provide captions and/or transcripts for audio and video
  • Non-native speakers also benefit

Who’s affected?

People with full or partial hearing loss

Quick wins

Cognitive & learning disabilities

  • Avoid justified text and ALL CAPS; use sans-serif fonts
  • Simplify the language used and reduce the amount of text
  • Reduce the complexity of the UI’s appearance and functions
  • Use Invisible Animation and Context-Shifting UX

Who’s affected?

People with ADD, autism, dementia, dyslexia and more

Quick wins

Mobility & physical impairments

  • Mouse hover actions need to be forgiving
  • Ensure a sensible tabbing order
  • Visible focus states for all interactive elements

Who’s affected?

People with limited dexterity or upper limb disabilities

Quick wins

Vision disabilities

  • People with colour blindness
  • People with low or no vision

Who’s affected?

  • Ensure text alternatives for images & visually absent text
  • Ensure your palette has a suitable colour contrast ratio

Quick wins

Colour blindness

  • Deuteranopia (red-green)
  • Protanopia (another red-green)
  • Tritanopia (blue-yellow)
  • Up to 10% of the population may be affected

You can’t rely on colour alone to convey information


(another red-green)


Simulating Deuteranopia

Simulating Protanopia

Trello Labels have a color blind friendly mode!

Simulating colour blindness

All have slightly different features and results, and are useful at different times in the process

Colour contrast ratio

  • Text ratio needs to be 3 – 4.5:1 depending on size
  • But don't make the ratio too high!
  • Test with

Tools used by the vision impaired

  • Screen magnifiers and browser zoom
  1. Windows
  2. MacOS and iOS
  3. Chrome on desktop
  4. Android

Screen reader statistics

  • 85% of users primarily use Windows
  • 49% of those use screen readers with IE
  • 69% use screen readers on mobile
  • 70% of those use iOS as their mobile platform

Screen reader features

  • Quick access to landmarks, headings, lists and links
  • Shortcuts for navigating to, and using form controls
  • Connect to Braille displays
  • and a lot more…

I highly recommend doing the VoiceOver Training course that's built in to macOS to learn more

How to build for #a11y

  1. Follow the Web Content Accessibility Guidelines (WCAG)
  2. Use semantic HTML (and understand the impact of CSS)
  3. Implement WAI-ARIA (often with JavaScript)


Mattstow’s hierarchy of #a11y*

* Terrible pun

What is WCAG 2.0?

  • A W3C standard which recommends how to make web content more accessible to people with disabilities
  • It's generic, so doesn‘t dictate technology choices
  • Divided in to 12 major guidelines across 4 core principles
  • Each sub-guideline has a conformance rating from A–AAA

WCAG at a glance

  • Provide text alternatives for non-text content
  • Provide captions/alternatives for multimedia

Principle 1: Perceivable

  • Create content that can be presented in different ways without losing meaning
  • Make it easier for users to see and hear content

WCAG at a glance

  • Make all functionality available from a keyboard
  • Give users enough time to read and use content
  • Do not use content that causes seizures
  • Help users navigate and find content

Principle 2: Operable

WCAG at a glance

  • Make text readable and understandable
  • Make content appear and operate in predictable ways
  • Help users avoid and correct mistakes

Principle 3: Understandable

WCAG at a glance

  • Maximise compatibility with current and future user agents

Principle 4: Robust

Use semantic HTML

  • Add a valid and relevant `lang` attribute to <html>
  • Don‘t disable zooming
  • Use appropriate HTML5 elements
  • Don‘t skip heading levels
  • Use native browser controls where possible
  • Only <a> and <button> should be “clickable”
  • All form elements must be labelled
  • Placeholders aren‘t labels

Understand the impact of CSS

  • Test without CSS to ensure a logical source order
  • Minimum of 14px font size for body content
  • Pseudo content is read out, so it has to be meaningful
  • OK to use a .visually-hidden utility class to hide content
  • Don‘t remove `:focus` outlines – or provide alternatives
  • `visibility: hidden` hides from ATs but is animatable!

Smart :focus styles

function keyboardFocus (e) {
    if (e.keyCode !== 9) {
    document.removeEventListener('keydown', keyboardFocus, false);

document.addEventListener('keydown', keyboardFocus, false);
:focus {
    box-shadow: none;
    outline: none;

.no-js :focus, .keyboard-focus .element:focus {
    box-shadow: 0 0 2px 1px #00cdcb;

Future smart :focus styles!

:focus {
    box-shadow: none;
    outline: none;

.element:focus-ring {
    box-shadow: 0 0 2px 1px #00cdcb;

Animating visibility: hidden {
    max-width: 0;
    opacity: 0;
    transform: scale(0);
    transition: opacity ease 0.25s,
                transform ease 0.25s,
                margin ease 0.45s 0.15s,
                max-width ease 0.45s 0.15s,
                visibility 0s 0.6s;
    visibility: hidden;

What is WAI-ARIA?

  • A spec on how to increase the accessibility of
    Rich Internet Applications
  • Uses role attributes to describe the type of element
  • Uses property attributes to describe relationships, functions and UI states

Common ARIA roles

  • banner
  • complementary
  • contentinfo
  • main
  • navigation
  • search


  • alert
  • dialog
  • tab
  • tablist
  • tabpanel
  • tooltip


Common ARIA properties

  • aria-current (state)
  • aria-expanded (state)
  • aria-haspopup
  • aria-hidden (state)
  • aria-invalid (state)
  • aria-label
  • aria-pressed (state)
  • aria-selected (state)


  • aria-atomic
  • aria-controls
  • aria-labelledby
  • aria-live
  • aria-owns


Useful examples!

Hamburger menu

<nav role="navigation" aria-label="Main">
    <button aria-label="Navigation" aria-controls="menu"
     aria-haspopup="true" aria-expanded="false"

    <ul id="menu">
        <li><a href="#">Home</a></li>
        <li><a href="#">About</a></li>
var $button = $('button');
var isMenuOpen = false;

$button.on('click', function () {
    isMenuOpen = !isMenuOpen;
    $button.attr('aria-expanded', isMenuOpen);
button[aria-expanded="true"] {
    /* change caret indicator */

button[aria-expanded="true"] + #menu {
    /* show menu */

Accessible hamburger menu

Add to cart

<div class="product">
    <!-- This should be in a form with a server-side fallback -->
    <h3>Super Mario T-shirt</h3>
    <button class="btn btn-default">
        Add <span class="u-visually-hidden">Super Mario T-shirt</span> to cart

<div id="toaster" role="alert" aria-atomic="true" aria-live="assertive"></div>
var $button = $('button');
var $toaster = $('#toaster');

$button.on('click', function () {
        .html('<span class="u-visually-hidden">Super Mario T-shirt has been </span>' +
        'Added to your cart').addClass('is-visible');
    setTimeout(function () {
    }, 1500);
.u-visually-hidden {
    /* */

Accessible add to cart

Implementation resources

Inclusive design benefits everyone

#a11y isn’t that hard

Practice makes perfect

Thank you!



Building a better, accessible web

By Matt Stow

Building a better, accessible web

Detailing why accessibility matters, the types of disabilities there are/how to cater for them, and how to write good, semantic HTML and utilise ARIA to create accessible, robust web applications

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