tea
transformation
Online journey
Power of Chai
Across
5
Nations
Total
Searches
Other Searches:
Make Tea
AUSTRALIA
USA
UK
JAPAN
INDIA
41,15,447
25K / Month
Discovery commerce
Indian tea searches
3.5 Lakh
Desi
search trend on
Online tea
5, 950
Tea benefits
45,670
Make Tea
24,430
CHAI
Competition
8,120 Lakh
Discovery commerce
Competition
6,150 Lakhs
Bounce rate
44%
Unique visitors
Number of visits
Time on site
2:07
Total number of new leads/form submissions
4
84%
monthly average
828
To establish an impactful brand presence online and to reach multiple segments through different product lines. |
Fresh
Goal
Search
engine
Future : Knowledge graph
Most Relevance + Credible result
jobs in a jist
Define Your Buyer Persona and find what they search for.
Upton
Imperial
In pursuit of
Tea box
Strong
Contenders
for
Top
sp t
Insight from contenders
People buy what they see (Products has been focused intensively)
They focus on content generation and virality of content
Focuses more on News jacking and database building
Priority is given on two way communication and community building.
Call to action in contrast colors are clicked 66% higher
Other critical Insights
Headlines scanned
within 3s
Sub headline is the reason for Action.
Supporting image (As most people are visual)
Content focuses on Benefit
Importance given on resourcefulness and credibility boosters
Well proven Product based website
Strategy
Conversion optimisation
Content strategy is the key.
+
+
Let us get back to the roots...
Parry Agro
By Sunil Kumar
