Live event
brand engagement
Lucia Dubacova
O2 Oasis Pohoda Festival
About 4 years ago O2 built an area called O2 Oasis at Slovak music festival Pohoda. The festival takes place at an airport which means that there are big areas of concrete which gets extremely hot mainly in July which reaches very high temperatures in Slovakia. Therefore during the day there is often a fight for shade. And here comes the O2 oasis offering a comfortable seat, shade, drinking water and while you enjoy your afternoon nap you can also charge your phone! This place really felt as a great service for the festival and was beneficial for every visitor while O2 had a great opportunity to directly connect with their customers and potential customers and introduce them their new products. They have managed to get many new contracts over that weekend.
Multisensory Fireworks
This campaign for Vodafone was created by Bompas and Parr in partnership with the Mayor of London.
People watching the New Years Eve 2013/2014 fireworks show from the Embankment had a very special experience this year. They could have smelled a matching fruity flavor to every firework in the sky. For example strawberry with red colour, lemon with yellow.
multisensory fireworks
Amazing is the easiness how this engages with the visitors. This campaign is great because it adds value to the event and even could potentially have an inspiring and artistic impact on the audience. It does not feel forced at all and nicely blends with the concept of the event as well as with the promotional message. Vodafone introduced a new global brand engagement strategy 'Vodafone Firsts'.- Vodafone's technology and connectivity can enable and inspire people to do something amazing for the first time, from making their first call to sharing their first video.
Video here.
ItUnes festival
Thirty nights of free music from the biggest names in the music industry. Yet another great marketing strategy of Apple. I find this to be na amazing way of bringing an additional value to the target customer and also that way keeping the brand image fresh and cool. People also get to engage with Apple products. However just the feeling that a company is enabling me to see great music for free is great and definitely forms my (and other people's) perception of the brand in a positive way.
Live event brand engagement examples
By tapioca
Live event brand engagement examples
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